Steve & Berry’s (200 super-stores in 33 states) has figured out that if Quiksilver can sell more trunks because of Kelly Slater, and Kohls can sell most stuff because of Tony Hawk, why shouldn’t they help move some of their cheap action clothing with Laird Hamilton. Enter Wonderwall.
Last month, Hamilton unveiled his surf-and-skate-inspired men’s board shorts, graphic T-shirts, cargo shorts and polo shirts. All 200 pieces of his new Wonderwall clothing and accessories are $8.98 or less at area Steve & Barry’s stores. . . . “I’d like to say I discovered Steve & Barry’s, but they approached me about the concept,” Hamilton says. “I had little to no knowledge of their business philosophy. After a very short discussion, I realized it was something that I definitely wanted to be part of.”
We are just glad that Laird is getting paid. Because that is what he does best.
[Link: The Detroit News]
