In a showdown at the Hurley Pro at Lower Trestles, Kelly Slater took advantage of Joel Parkinson missing a wave to grab his 50th ASP WCT Tour event 16.5 to 14 and moves into more serious contention for his 12th WCT World Title.
Slater was extremely happy about his win especially after what he felt was a pretty rough week at Trestles.
“I felt like I’ve had so many good years at Lowers I feel like the pressure is really on to at least make the final,” Slater said. “It’s cool the 50th one here. I won my first event as a pro here and it feels like a nice wrap up for me here.”
Follow the jump for the complete finals waves scores and official word from the ASP. [click to continue…]
In the book, Warren and Gibson postulate that there is much more to this than a fashion disaster.
In our new book on the surf industry, to be published next year by University of Hawaii Press, we make the point that, like music, it is a subcultural industry defined by a tension between “major” corporate labels and smaller “independents”. Independent labels have more credibility because they are considered closer to the grassroots of surfing culture. They are often based in specific surf cities and regions – southern California, the Gold Coast, north shore O’ahu – where surf subcultures are strong. . . When brands grow and expand, they take on the character of corporate enterprises.
Nothing we haven’t heard before, but it’s always interesting to read an intelligent discussion of the coming end of surf fashion. Click the link for the rest.
In an innovative twist, the latest surf video from Volcom strays far afield from the formulaic action sports film genre and into completely new, uncharted artistic waters. The “creative short film,” titled Obscurite, features a scared, frantic, confused yet well dressed blonde woman running from something that we never see. Directed and produced by artist Mike Aho the film includes absolutely no skateboarding, surfing, or snowboarding. How French.
[Editors’ Note: Sorry, apparently, this new “creative short” is not a surf video, and is, in fact, a fashion video which was not intended to feature any action sports at all. We apologize for this misunderstanding.]
The world’s largest snowboard company (Burton, duh) has partnered with the Williams-Sonoma, Inc. owned Pottery Barn Teen on an “an exclusive home collection” according to a story on Pymnts.com.
The new collection will be available through the PBteen catalog, e-commerce site PBteen.com and at the six PBteen stores beginning this September through the 2012 holiday season. . . The new Burton home collection includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection features patterns and prints inspired from Burton’s popular apparel line. Some highlights include: a quilt which is comprised of 12 t-shirt logos from Burton’s current and past seasons, as well as a duvet cover modeled after a Burton snowboard jacket with authentic details like zippers and pockets. The Burton home collection also includes wall murals featuring images of Burton Team Riders: Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen, and Nicolas Muller.
This stuff actually looks really good. If Pottery Barn is going to do snowboarding, they might as well do it right. Same for Burton.
The Tony Hawk Cinnamon Sugar Cupcake will be sold at all ten national Sprinkles locations, including their store in New York City (780 Lexington Ave), from September 21st to the 23rd. 100% of the proceeds from the Tony Hawk cupcakes will be donated to the Tony Hawk Foundation.
Joe Carlino and Tanner Pendleton captured from pretty good footage of Jed Anderson and put it all together in this little Nike/Salomon joint titled In Full. Watch and weep.
We haven’t smiled this much watching a skate edit in a long time. There’s just something about Terry Kennedy and Kevin Romar rolling around on that bike. Just rollin’. Follow the jump for the details behind the new Supra Pro-Am collection.. [click to continue…]
Well, there goes the surf clothing industry. Rip Curl Group Pty. is now reportedly looking for someone who will trade them A$500 million for the brand, according to a story on Bloomberg Businessweek.
The closely held Australian company has hired Bank of America Corp.’s Merrill Lynch unit and is seeking about 10 times its projected A$48 million 2013 earnings before interest, tax, depreciation and amortization, the person said, asking not to be identified before a public announcement by Rip Curl. Merrill Lynch is assessing “unsolicited approaches” for the company, Rip Curl said in a statement today.
Sound great. It’s such a sellers market in the surf fashion industry right now.
Wondering what Ed Templeton’s book Deformer looks like? Well, thanks to Have A Nice Book (and the fastest fingers in the page turning business) we all have the chance to glance through the entire book one page at a time. Check it out. [click to continue…]
In a showdown at the Hurley Pro at Lower Trestles, Kelly Slater took advantage of Joel Parkinson missing a wave to grab his 50th ASP WCT Tour event 16.5 to 14 and moves into more serious contention for his 12th WCT World Title.
