Austin Smith and Bryan Fox better keep those Drink Water screen printing presses running after being featured in a New York Times story on January 7, 2012.
Fox and Smith say they find the heavy marketing of such products, especially toward younger fans, problematic. Top brands like Red Bull, Monster Energy and Rockstar have swarmed the international sports market, sponsoring athletes, events and video shoots in motorsports, surfing, snowboarding and skiing, mixed martial arts and others. Brand logos appear on event structures like half pipes, and on athletes’ apparel and equipment.
As Tony Hawk has taught us all, there is no way to be a action sporting super hero without having a video game or at least a good part in a video game. This new clip from Electronic Arts SSX would suggest that Travis Rice has been paying attention. The new SSX drops February 28, 2011.
Reef has apparently moved a few people around at the company to provide “addition focus and intensity” to their men’s apparel sales in the U.S. Greg (G.O.) Ostus has moved to the newly created position of Director of Sales, Apparel and Eric Gigler is now Design and Merchandising Director.
Reef president, Jeff Moore, states, “His [Gigler’s] leadership, energy, and expertise will be a great addition to the Reef Executive team.” Moore continued, “Greg’s energy, positive attitude and sales expertise will be a great addition to our sales organization.”
Hard to believe there was no sales director for apparel at Reef. Good to know they’ve got one now. Follow the jump for the official word. [click to continue…]
The girls of Peep Show have put together a reel of slams from their last couple films and according to Yobeat.com‘s Nick Lipton watching it will cause you to make some pretty messed up faces. Ouch. We did learn one thing however–it’s not like these girls aren’t trying.
On Saturday night, January 7, 2011 friends of skateboarding and photography gathered at Laguna Beach, California’s AR4T Gallery to support the opening of the skateboarding photography group show Still Life With Wood featuring the photography of James Cassimus, Grant Brittain, Dave Swift, Atiba Jefferson, Miki Vuckovich, and Jon Humphrey’s along with art from Jay Croft and music from el mysterioso. The show runs January 5 – 22, 2012 so there is still time to check it out.
We’re still trying to process everything we saw, thought and experienced at day one of the Agenda Show at the Convention Center in Long Beach, California. In the meantime here is a photo gallery from both days of the show.
Thought the big boys of electronics were going to just sit back and let Skullcandy run away with the entire personal audio market? Nope. SOL Republic a new headphone brand with family ties to Monster Cable is kicking their new product line off at the Agenda Show.
“Just like action sports, SOL REPUBLIC is deeply rooted in the music lifestyle. Sports are emotional and music is emotional. When music sounds better, you feel better and perform better. We’re committed to making better-‐sounding headphones affordable to everyone.” Said Kevin Lee, Co-‐Founder and CEO of SOL REPUBLIC.
What’s different about these new headphones? We’re going to check them out today, and let you know. Follow the jump for all the official details.
NRI USA, the third party Logisitics company formed by 686 parent Westlife Distribution and NRI Distribution, Inc. has officially opened this doors this week on their 65,000 square foot Los Angeles facility.
NRI provides Boutique, Turn-Key Fulfillment services which include such 3PL Services as Pick and Pack, Inventory Management, Vendor Compliance, Freight, Returns Management and EDI; E-Commerce Solutions such as Web Design, Studio Photography, Merchant Services, Shopping Cart Maintenance and Customer Service; and finally a variety of Brand Support Services. . . for a number of premium brands . . . including Herschel Supply Co., Sitka, Poler Stuff, Sombrio, TiMo, Loki Outerwear and Shred Ready helmets.
Blitz Distribution has signed a multi-year deal to distribute the snowboard brand Technine in the United States, according to President Per Welinder.
“Blitz has been looking into getting involved in the snowboard industry for years and to have the chance to partner up with E-Stone and his crew at Technine is a perfect match,” Welinder says. “Technine has a super strong focus on its athletes and their lifestyles much like the brands we have built in the skateboard industry over the years. We are poised and ready to work hard together for good times ahead with Technine.”
Stone is excited about the new deal.
“Teaming up with Blitz is a dream come true. It’s been a long road for Technine and we’ve had many ups and downs over the past 19 years,” Stone said. “This partnership with Blitz couldn’t have happened at a better time. We’re one year away from our 20-year anniversary and joining a group of like-minded people from the skate industry–which we’ve learned so much from–is a breath of fresh air.”
This is Blitz’s second announcement this week. Early they signed Nick Trapasso and Patrick Pasquale’sLife Extension Skateboard Group. Follow the jump for the official Technine distribution info. [click to continue…]
Austin Smith and Bryan Fox better keep those Drink Water screen printing presses running after being featured in a New York Times story on January 7, 2012.
