Reef Shuffles Their Men’s Apparel Deck

by The Editors on January 9, 2012

Go GigReef has apparently moved a few people around at the company to provide “addition focus and intensity” to their men’s apparel sales in the U.S. Greg (G.O.) Ostus has moved to the newly created position of Director of Sales, Apparel and Eric Gigler is now Design and Merchandising Director.

Reef president, Jeff Moore, states, “His [Gigler’s] leadership, energy, and expertise will be a great addition to the Reef Executive team.” Moore continued, “Greg’s energy, positive attitude and sales expertise will be a great addition to our sales organization.”

Hard to believe there was no sales director for apparel at Reef. Good to know they’ve got one now. Follow the jump for the official word.REEF PROMOTES AND REORGANIZES MEN’S APPAREL STRUCTURE
(Carlsbad, CA) January 9th, 2012 – Reef is pleased to announce the promotion of Eric Gigler to Design and Merchandising Director as Greg Osthus transitions to the newly added role of Director of Sales, Apparel. The strategic changes are intended to position the growing men’s apparel line for continued success and provide additional focus and intensity on driving apparel sales in the U.S.

Greg Osthus (G.O.) Director of Apparel, Eric Gigler (Gig) Senior Designer for Men’s Apparel
Eric Gigler (Gig) has spent the last two years as the Senior Designer for Men’s Apparel and has developed a specific design direction that truly captures the Reef DNA. Prior to Reef, Eric has held management positions both within Action Sports and Outdoor brands.

Reef president, Jeff Moore, states, “His leadership, energy, and expertise will be a great addition to the Reef Executive team.”

Greg Osthus (G.O.) has spent the last two years as the Director of Apparel, responsible for overseeing the strategic and merchandising direction of the Men’s Apparel category. In his newly added role, G.O. will manage Reef apparel sales for the U.S. domestic market.

Moore continued, “Greg’s energy, positive attitude and sales expertise will be a great addition to our sales organization.”

Prior to Reef, Greg held marketing, management and sales rep positions within Action Sports brands.

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