Austin Smith and Bryan Fox better keep those Drink Water screen printing presses running after being featured in a New York Times story on January 7, 2012.
Fox and Smith say they find the heavy marketing of such products, especially toward younger fans, problematic. Top brands like Red Bull, Monster Energy and Rockstar have swarmed the international sports market, sponsoring athletes, events and video shoots in motorsports, surfing, snowboarding and skiing, mixed martial arts and others. Brand logos appear on event structures like half pipes, and on athletes’ apparel and equipment.
All we can say is more power to them.
[Link: New York Times]