After complaints about Quiksilver’s use of their old “If you can’t rock ‘n’ roll, don’t fucken come” tagline on a newsletter sign-up page on their Australian website reached New Zealand’s Advertising Standards Authority they weren’t too happy about it, according to a story on the National Business Review.
A complainant said the foul language is “unacceptable”, particularly as the brand is well-known among youth in New Zealand. . . However, the Complaints Board upheld the complaint, saying the brand appealed to under-18s and that the move to add in asterisks would not suffice to alter the meaning of the term.
Quiksilver complied and changed the image on the sign up page to a much more pleasant “Sign Up Now.” For the entire December 2010 decision and a peek into New Zealand rather silly advertising rules, follow the jump. [click to continue…]
When we heard first heart that Chris Cole was leaving Fallen Footwear for DC Shoes we were a little confused. Sure, there would be the increased paycheck, the increased promotion and pop-cultural visibility, but what about Jamie Thomas?
How could Chris Cole do that to his longtime friend and boss? More importantly, how could Thomas let him go? After reading the recent Zero Skateboards press release about how Chris Cole has become a “shareholder” it all makes sense.
“Cole’s loyalty and support have been an integral part of Zero’s success for the past decade. I’ve always included him in important decisions and brand direction, so it’s exciting to know that we’ll get to work together for the life of the brand. I couldn’t imagine a better partner,” says Jamie Thomas, founder and president of Zero Skateboards and Black Box Distribution.
We knew Jamie Thomas would figure out a way to get a piece of Cole’s DC cash.
With the hoopla surrounding The Eddie we missed this yesterday. But armed with NASA quality lights “international big wave surfer” Mark Visser hit jaws at night during the January 20, 2011 monster swell. With the lights Visser seems much easier to spot in the whitewater. The footage will be included in the documentary series 9 Lives.
Dave Lee, Marc Wierenga and the crew at Signal Snowboards took a Skullcandy Superpipe and built it into a boombox snowboard as part of their Every Third Thursday project. We can hardly wait until all the kids are rocking these turned up to 11. . .
Sadly, The Quiksilver in Memory of Eddie Aikau will not run today (Thursday, January 20, 2011) because the swell, though occasionally delivering waves over the 20 foot mark, was not consistent enough for the contest to run.
“This was just not an Eddie day,” said co-contest director Glen Moncata. “When Eddie wants us to run, the waves will come.”
It would be so easy for Quiksilver to force the event because of all the effort they put into almost making this happen, but they did an amazingly honorable thing in not running the contest and keeping The Eddie alive for another epic day at Waimea. You have to respect that.
There are still six weeks left in the window, so it’s definitely not over yet.
Last night CNN broadcast a little profile on Shaun White. It was part of their Revealed program and the videos have gotten Shaun nothing but grief from the independent snowboard media.
…full of ridiculous claims, everyone just saying how awesome he is, including himself, all the footage was provided by sponsors and advertisers, and we could go on and on. So if you don’t know what to do right now, check how CNN revealed Shaun White.
In fact, this whole program reminded me of a Transworld article. All the footage was provided by sponsors and advertisers, The “editorial” is provided by someone nobody even knows, all claims are ridiculous, all the riders input is strictly worthless sound bites we’ve heard a million times before, and they call it important.
We haven’t watched it yet, but we’re going to just as soon as we link all this video up. . . follow the jump for the rest. [click to continue…]
NYC OG’s Jefferson Pang, Peter Huynh, and Peter Bici are launching their new UXA Spring 2011 Capsule hitting stores in April 2011. Get a quick look at their new look book by clicking here.
Kalani Chapman picked up a wildcard spot in the round of 64 of the 2011 Volcom Pipe Pro when legends Gerry Lopez, Derek and Michael Ho threw in the final votes after viewing this video of Chapman’s best five waves at Pipeline this winter. Did you really think he wouldn’t make it?
After complaints about Quiksilver’s use of their old “If you can’t rock ‘n’ roll, don’t fucken come” tagline on a newsletter sign-up page on their Australian website reached New Zealand’s Advertising Standards Authority they weren’t too happy about it, according to a story on the National Business Review.
