When we heard first heart that Chris Cole was leaving Fallen Footwear for DC Shoes we were a little confused. Sure, there would be the increased paycheck, the increased promotion and pop-cultural visibility, but what about Jamie Thomas?
How could Chris Cole do that to his longtime friend and boss? More importantly, how could Thomas let him go? After reading the recent Zero Skateboards press release about how Chris Cole has become a “shareholder” it all makes sense.
“Cole’s loyalty and support have been an integral part of Zero’s success for the past decade. I’ve always included him in important decisions and brand direction, so it’s exciting to know that we’ll get to work together for the life of the brand. I couldn’t imagine a better partner,” says Jamie Thomas, founder and president of Zero Skateboards and Black Box Distribution.
We knew Jamie Thomas would figure out a way to get a piece of Cole’s DC cash.
[Link: Blackbox via ThrasherMag]
Why does this photo look so awkward?
It kind of seems like 2 grown men faking some weird side deal or something?
I really like both of these dudes, but the photo seems so superficial – fake.
Well, good luck to both of these rich dudes. May the rich get richer.
PEACE!
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