Sole Technology sti Laboratory Manager Jeremy Determan explains the all-new Fusion technology at the Agenda Show in Anaheim on Thursday, January 6, 2011. Fusion allows Sole Tech to create a vulcanized style shoe that is lighter, more flexible, more durable, and much easier on the environment. Nothing wrong with that. . .
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Those who thought the death of the ASR Show signaled the death of action sports trade shows in general were proven grossly wrong during day one of the Agenda Show in Anaheim, California January 6, 2011. All three halls were packed to the point of making it difficult to cruise the aisles. And it wasn’t people just hanging out. Lines were being shown and in many cases orders were being written.
While some brands we spoke to seemed relieved that they didn’t have to be at ASR this year, others mentioned missing the old days when Agenda was just a small show for the cool kids. Agenda has definitely kicked it up a level this year and nearly everyone seems happy about it. Even those who seem nostalgic for the past.
More later. We still have aisles to walk. Until then check out this photo gallery from day one.
[Editors’ note: Special thanks to the Mark Waters Wi-Fi network. He didn’t have to share, but he did.]
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We were wondering what we were missing this week at Mammoth. And now we know. So do you.
[Link: Mammoth Mountain]
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Shreds from around the world have gathered in Davos, Switzerland for the O’Neill Evolution 2011. Halfpipe and Slopestyle finals go down Friday and Saturday January 7-8, 2011 beginning each day at 1 AM PST or 10 AM CET. Watch it all live right here.
[Link: O’Neill Evolution]
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Hundreds of snowboarders had to be rescued from a lift at Wrightwood, California’s Mountain High resort on Wednesday January 5, 2010 after a lift on the mountain’s east side slowed to a stop, according to a story in the San Bernardino Sun.
Ski patrol and sheriff’s search and rescue personnel rescued 212 people from the chair lift after it broke down just after 11 a.m. . . Some snowboarders waited more than two hours to be evacuated from the lift. . . “Both of my legs got numb,” said Hernandez’s sister, Cherrie. . . Some of the evacuees jumped off the lift on their own.
Guests who asked were reportedly given vouchers for a return trip to the resort.
[Link: San Bernardino Sun]
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Smart Water is creating a new “models only” Model Lounge Miami South Beach’s Raleigh Hotel in South Beach and they’re reportedly bringing Volcom with them, according to a story on Miami New Times.
. . . only female models from Miami Beach’s top ten agencies will be granted entrance. . . The models will also get a new bikini every month from Volcom and poolside yoga classes. . . No male models are invited however.
Guess that means we won’t be getting any photos. Wonder if Wooly can get us in?
[Link: Miami New Times]
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So this is what everyone was tweeting about last night. Long-time Rip Curl surfer and four time Womens ASP World Champion Stephanie Gilmore has reportedly signed a five-year contract with Quiksilver (not Roxy, to be clear), according to a post on the Mountain and Wave.
Under terms of the agreement Stephanie will ride for the Quiksilver team and has become a Quiksilver brand ambassador, joining a diverse and talented group which includes 13 other female artists, musicians, photographers, philanthropists and fashion designers representing Quiksilver’s lines for women. “I have had exceptional support throughout my career and I am excited to have this bright opportunity with the respected team at Quiksilver,” says Gilmore. “I am looking forward to pushing myself to new levels and feel this is a move which will help me stay inspired while competing at the highest level as a professional surfer on the ASP Women’s World Tour. It’s thrilling to be a part of an innovative and globally respected brand like Quiksilver. Its rich history and creative direction are well aligned with my personal ambitions.”
It really is the perfect match, especially if reports of Stephie being the $5 million woman are true.
[Link: Mountain & Wave and Daily Telegraph]
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Miami skate shop owner Rene Lecour wanted to take his son to a cool destination and they began researching Cuba. After seeing footage of some of the skateboards the Cuban’s were riding Lecour realized they could seriously help the skate scene there by taking some skateboards with them when they went to visit, according to a story on CNN.com.
Lecour . . . thought his contacts in the skating community would make it easy for him to bring boards to Cuba. He was wrong. . . “I e-mailed every single skateboard company I know,” Lecour said. “The only two responses I got were unfortunately one person who said we shouldn’t be allowed to go because of the embargo. Another ‘genius’ said we shouldn’t come because all the skaters are all communist.”
Thankfully, the Miami skateboard community came through where the industry had failed and Lecour was able to hand deliver skateboards to the kids of Cuba.
[Link: CNN.com]
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Vrrrroooom. Vrrrrrrmooon. Transworld Media today announced that former Transworld Motocross and BMX Publisher Marc Fiore has been promoted to vice president of Sales and Marketing at the company and will report to Group Publisher Liam Ferguson.
“I am very excited to have Marc take the reigns as head of Sales and Marketing,” Ferguson said. “He has been a key part to our success, and we are thrilled to promote him to this position. Working closely with him over the years I’ve seen him evolve as a leader with a passion for action sports.”
Follow the jump for more..
[click to continue…]
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On New Year’s Eve, 75 snowboarders at Hyland Hills in Bloomington, Minnesota completed in Academy Snowboards’ Cash For Kids contest.
The Pro division was mind blowing, with 12 riders advancing to a cash-money round were each landed run was rewarded with a $5, $10, or $20 bill on the spot. The finals went on for about 25 minutes until all $500 in cash had been dolled out. The judges crowned Justin Fronius overall winner and awarded him with a $100 cash bonus.
We’re not exactly sure how the contest worked, but as long as the kids got cash it’s fine with us, because it’s all about the money these days. Follow the jump for more photos. [click to continue…]
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