The Berrics really elevated the whole game of skate to a marketing bonanza for everyone. Quiksilver and Shredordie.com seem to be the first (and certainly not last) to copy-capitalize with a video contest called Race To S.K.A.T.E. Here’s how it works:
Today the Race to S.K.A.T.E. begins. We will upload a video of Kyle Leeper doing five tricks on ShredOrDie.com at 4PM PST/7PM EST. The first five people to upload a video to Shred or Die of themselves doing those five tricks wins. First place will get an autographed Kyle Leeper deck, Autographed Beastie Boys album, and Quiksilver backpack full of Quiksilver clothes.
This definitely puts an interesting speed and technology twist on the game and could result in revealing the next Rodney Mullen. Or, it may just prove who has the largest digital library of themselves doing skate tricks. Oh, did we just give away the way to win?
Tomorrow night (March 7, 2009) on FOX TV former pro snowboarder and The Bachelorette winner/loser Jesse Csincsak will be helping John Walsh and America’s Most Wanted in the search for the person responsible for murdering snowboarder Benjamin Bradley in Wyoming sometime in June 2006. The key to “cracking this case” may be a one-of-a-kind Never Summer snowboard Ben was carrying when he disappeared.
Ben’s board is black with an eagle grasping lightning bolts in its talons. The eagle’s wings read “Never” on the left and “Summer” on the right. On the second banner that runs parallel to the eagle’s wings is the word “Denver,” and the bottom of the snowboard reads “Legacy.”
We’re not sure what Csincsak is going to add to the show, but apparently these are the kinds of jobs you get after you become a reality TV star.
Yes, we all watched it live online three months ago, but watching surfing on the web can make you forget what it looks like in high-definition. As a little reminder Fuel TV will be airing the 2008 Billabong Pipeline Masters starting Monday, March 9, 2009 and many more times during the month.
Entrepreneur.com, not exactly known for its hard hitting business journalism, just profiled RVCA and founder PM Tenore. And despite the fashion industry chaos going on all around him, Tenore and his Costa Mesa fashion house seem to be doing just fine.
Its footprint may be growing, but it’s not seeking to grow out of its niche. “I like where we are right now: not too big and not too small. But we also want to try to be everywhere,” Tenore says. As part of its growth strategy, no additional accounts will be added to RVCA’s distribution in 2009. At present, the brand is sold in 600 accounts in the U.S. and distributed in 28 countries world wide.
We’ve from several small brands who are doing well. Guess its nice when the big guys are taking all the hits.
Thanks to tropical cyclone Hamish, Quiksilver Pro contest director Rod Broks is planning a possible venue move to Kirra, according to a story on Goldcoast.com.au.
Contest director Rod Brooks said plans were under way to move the primary contest site from Snapper Rocks to nearby Kirra should the massive swell eventuate. “If we are lucky and the swell comes the way (contest surf forecasters) expect it might, then we will be ready for it,” Brooks said yesterday. “It will be the first time back at Kirra for 12 years. The prospect is amazing, but I don’t want people’s expectations too built up. “At this stage it is a 50-50 chance.”
There are only five days left in the Quiksilver and Roxy Pro waiting periods. Come on, waves.
A 19-year-old French surfer was reportedly paddling back to his boat when he was hit by a shark in the waters of New Caledonia in the south Pacific, according to a story on the Associated Press.
Police commander Alain Bouedo says the 19-year-old surfer was swimming back to his boat early Friday when the shark sank its jaws into his arm and leg, causing fatal injuries. . . . The young man was dead by the time doctors arrived.
The 19-year-old student’s arm was ripped off and his leg bitten when he was attacked “apparently by several sharks” while trying to get back onto a boat with his friend on Friday, police said.
Craig Elmer “Owl” Chapman didn’t like his profile in The Surfer’s Journal so he sued. Now a federal court in Honolulu has decided that The Surfer’s Journal profile written by Jeff Johnson was not libelous, according to a story in Pacific Business News.
After a six-day trial in U.S. District Court, the eight jurors ruled in favor of the magazine and found that neither the publisher, Steve Pezman, or the article’s author, Jeff Johnson, made false statements in the 13-page magazine spread on Chapman. . . “It’s a complete victory for the defendants and a strong affirmation of the media’s right to write about public figures,” said Jeffrey Portnoy, managing partner of Honolulu law firm Cades Schutte, which represented The Surfer’s Journal. “We’re tremendously excited. There aren’t too many jury verdicts, especially in Hawaii, and this one is one of the few.”
Looks like the truth is a savage taskmaster. Thanks to Steve Pezman for fighting to good fight for writers and publisher everywhere.
According to a story in the Summit Daily News a 30-year-old snowboard instructor died on Aspen’s Buttermilk Mountain after running into a tree. Chris Polke, was reportedly off-duty, but wearing his uniform.
The accident happened shortly after noon, and the man, whose name has not been released by authorities, reportedly was administered CPR by ski patrollers before being taken to an ambulance and transported to Aspen Valley Hospital. . . “Chris absolutely lived for snowboarding,” said Mark Wilkinson, Buttermilk snowboard coordinator for the Ski Schools of Aspen. “His love for the sport was infectious and he was universally loved by everyone who worked with him. He was an all-around mountain guy and was always on the last lift up the mountain at the end of the day. He will be dearly
Over the past few days we’ve been getting repeated reports of Active’s plans to close several of their 29 Southern California retail locations. The company is closing its Chula Vista store this week.
Active President Shane Wallace hinted at this in a January profile in Women’s Wear Daily saying that he wouldn’t rule out store closings, if needed. “We’ll do what makes sense for our business,” he said.
The Berrics really elevated the whole game of skate to a marketing bonanza for everyone. Quiksilver and Shredordie.com seem to be the first (and certainly not last) to copy-capitalize with a video contest called Race To S.K.A.T.E. Here’s how it works:
