The Berrics really elevated the whole game of skate to a marketing bonanza for everyone. Quiksilver and Shredordie.com seem to be the first (and certainly not last) to copy-capitalize with a video contest called Race To S.K.A.T.E. Here’s how it works:
Today the Race to S.K.A.T.E. begins. We will upload a video of Kyle Leeper doing five tricks on ShredOrDie.com at 4PM PST/7PM EST. The first five people to upload a video to Shred or Die of themselves doing those five tricks wins. First place will get an autographed Kyle Leeper deck, Autographed Beastie Boys album, and Quiksilver backpack full of Quiksilver clothes.
This definitely puts an interesting speed and technology twist on the game and could result in revealing the next Rodney Mullen. Or, it may just prove who has the largest digital library of themselves doing skate tricks. Oh, did we just give away the way to win?
[Link: Race To S.K.A.T.E.]
Quik copys this contest, they dont invent it! Playboard Magazine started this whole thing one year ago. Poor, but anyway, quiksilver is for mainstream jocks.
Comments on this entry are closed.