Entrepreneur.com, not exactly known for its hard hitting business journalism, just profiled RVCA and founder PM Tenore. And despite the fashion industry chaos going on all around him, Tenore and his Costa Mesa fashion house seem to be doing just fine.
Its footprint may be growing, but it’s not seeking to grow out of its niche. “I like where we are right now: not too big and not too small. But we also want to try to be everywhere,” Tenore says. As part of its growth strategy, no additional accounts will be added to RVCA’s distribution in 2009. At present, the brand is sold in 600 accounts in the U.S. and distributed in 28 countries world wide.
We’ve from several small brands who are doing well. Guess its nice when the big guys are taking all the hits.
[Link: Entrepreneur.com]
