by The Editors on January 30, 2009
As if Onboard Magazine’s full-time photo staff wasn’t stacked enough with Peter Lundstrom and Matt Georges, the magazine has just announced that they talked Espen Lystad and Cole Barash into joining the team as Senior Photographers.
Cole Barash, although only 21, is one of the most respected snowboard photographers in the US, his unique creativity earning him the respect of editors, readers and riders the world over. His artfulness has also made him hot property in the industry with a list of commercial clients that includes Nike Snow, Billabong and Oakley… . . Espen Lystad, needs little introduction as his artistic dissection of the lifestyle of snowboarding has added grace to the pages of snowboard mags for over a decade.
Maybe some of there photos will eventually show up on the Onboard website so we’ll get a chance to check them out.
by The Editors on January 23, 2009
Stacy Peralta’s new documentary Crips And Bloods: Made In America is finally making it into theaters this weekend and we’re guessing it’s going to make us completely forget about the commercials he’s been doing lately. Here’s what the New York Times said:
Mr. Peralta, who was on far firmer ground in his documentary about the origins of the modern skateboard culture, “Dogtown and Z-Boys,” has approached his new subject with heart but not enough intellectual skepticism.
If the other reviews we’ve been reading hearing lately are correct, this film is going to blow minds.
[Link: The New York Times]
by The Editors on January 22, 2009
We mentioned ASG parent corporation Source Interlink Cos. a couple weeks ago when their owner Ron Burkle bought an 8.5 percent share of Barnes & Noble Booksellers. Now, the company has announced that beginning February 1, 2009 they are joining Anderson News in charging a 7-cent fee per issue of magazines delivered to the newsstand regardless of the sell through, according to a story in the NY Post.
The remaining big distributors – Jimmy Pattison’s News Group, based in Atlanta and Vancouver, British Columbia, and New York-based Hudson News – have not sought a fee hike.. . . But if all magazine distributors follow suit, publishers worry it could sock them with an additional $1 billion a year in expenses at a time when they are contending with plunging advertising revenue and sagging newsstand sales.
Of course, magazines could easily cover these increased costs by simply cutting a few more editorial positions. . . and maybe the ASG titles will get a synergistic freeride.
[Link: NY Post and Folio Mag]
by The Editors on January 20, 2009
Iconic skateboarder/film director Stacy Peralta has been on the commercial rampage lately. First with a documentary ad for fast food chain Burger King that stirred up a commotion for introducing third world citizens to crap American food.
Now, he’s shilling caffeinated sugar water for Amp Energy Drink with commercials featuring NASCAR drvier Dale Earnhardt, Jr.
PepsiCo and BBDO wanted the commercial to have a documentary feel to it, so once the groundwork was set, they reached out to director Stacy Peralta. . . . Peralta’s documentaries had the kind of lifestyle feel that Amp wanted for this commercial.
Apparently, authenticity is important when energy drink sales are on the line.
[Link: Sporting News]
by The Editors on January 20, 2009
No one has done more for snowboarding than Jake Burton Carpenterso it’s nice to see him getting his own Powder & Rails on VBS.tv (especially Burton sponsors the whole thing). Follow the jump for Part 2.
[Link: VBS.tv] [click to continue…]
by The Editors on January 20, 2009
by The Editors on January 19, 2009
Storm Mountain Publishing has created a special issue of Snowboard magazine especially for advertisers who want to promote their women’s products. It’s called The Women’s Issue. And it is just one of the intellectual property items SMP picked up when they purchased Future Snowboarding Magazine. You may remember it as the infamous unpublished fourth issue of The Drift.
“Check out the hottest female riders from our exclusive photo shoot at the Hard Rock Hotel in San Diego.”
This thing sounds loaded with all girl action. Here’s what featured hottie snowboarder girl Gretchen Bleiler had to say about the magazine that features her along with Tara Dakides, Jamie Anderson, Torah Bright and more:
Because of the beautiful imagery, juicy content and overall look of the mag, the SNOWBOARD Women’s Issue has absolutely bridged the gap in being able to please both the hardcore and the recreational snowboard girl. I loved reading every page.”
Juicy content? Bridging the gap? Hardcore? Ah, okay, but wouldn’t the girls just rather be featured in a regular issue?
by The Editors on January 19, 2009
We’re never been big fans of GrindTV, but apparently they are moving from El Sugundo to Aliso Viejo’s TechSpace to be closer to potential sources of action sports revenue, according to a story in the Orange County Business Journal.
“We work with a lot of folks in the action sports industry who are headquartered in Orange County and it made sense for us to bring GrindTV to Orange County,” said Erik Hawkins, the company’s chief executive.
Yeah, the move makes sense. The GrindTV site? It is actually getting much better lately. We’re kind of surprised.
[Link: Orange County Business Journal]
by The Editors on January 17, 2009
Last time we spoke to Spike Jonze he was speeding down Melrose on an old beater ten-speed with a bunch of his friends. He said he was taking a break from editing (or re-editing) Where The Wild Things Are. That was a while ago and we still haven’t seen many images from the movie, but according to Slash Film, Girl Skateboards will be releasing a few Wild Things boards.
The skateboard company that Jonze co-founded, Girl Skateboards Company, will be releasing a limited series of skateboards featuring the monsters from the film adaptation.
We’ve got no confirmation and it seems kind of strange, but we’re hoping they make some micro-minis, you know, for the kids.
[Link: Slash Film]
by The Editors on January 15, 2009
It’s rare that we get to read interviews with the people who make the magazines. And one of the longest lasting editors in all snowboard media is Snowboarder Magazine’s Pat Bridges (we never thought we’d say that). ESPN correspondent Colin Whyte checks in and get gems like this:
I’ve gotta say I am tired of people wanting to grow snowboarding via exposure. Seriously, who hasn’t already seen snowboarding? We are creeping up on our fourth Olympics and have had over a dozen X-Games. Recently a new tour has been hyped and touted as “helping to grow snowboarding.” It is doing no more than anything else on Network TV has done to grow snowboarding. It is growing the amount of money that Viacom is making off of snowboarding for sure. I must admit that watching the event live on the tube was convenient except that it was on a Sunday which kept me and however many other weekend warriors off the hill.
Amen, brother. Follow the link for the rest of the interview with one of snowboarding’s most original voices.
[Link: ESPN]
