Iconic skateboarder/film director Stacy Peralta is getting grief from all corners for a recent commercial project commissioned by Burger King via bad-boy advertising agency Crispin Porter & Bogusky in which Peralta traveled the world to find “Whopper Virgins.” Burger King apparently wanted to find out which tastes better the Whopper of McDonald’s Big Mac, according to Crain’s Chicago Business.
The campaign immediately sparked a backlash in the blogosphere and beyond, with critics claiming Burger King is exploiting poverty-stricken regions for marketing. “I don’t think indigenous people should be used in that way to amuse a bored public that wants a sensation at any price,” a commenter wrote on Gothamist.com.
It’s no surprise that Peralta’s footage is extremely well shot, seemingly sincere, funny, and compelling. But working for Burger King on a project that introduces crap fast food to third world cultures seems like an incredible waste of Peralta’s immense talents. Then again we’ve never eaten a hamburger in our lives, so we’re no authority.
[Link: Chicago Business and Fuel.TV]
yeah Sure they don’t have a clue how to eat a burger, but they are into fashion with their glasses and watches!
No advertising???
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