Storm Mountain Publishing has created a special issue of Snowboard magazine especially for advertisers who want to promote their women’s products. It’s called The Women’s Issue. And it is just one of the intellectual property items SMP picked up when they purchased Future Snowboarding Magazine. You may remember it as the infamous unpublished fourth issue of The Drift.
“Check out the hottest female riders from our exclusive photo shoot at the Hard Rock Hotel in San Diego.”
This thing sounds loaded with all girl action. Here’s what featured hottie snowboarder girl Gretchen Bleiler had to say about the magazine that features her along with Tara Dakides, Jamie Anderson, Torah Bright and more:
Because of the beautiful imagery, juicy content and overall look of the mag, the SNOWBOARD Women’s Issue has absolutely bridged the gap in being able to please both the hardcore and the recreational snowboard girl. I loved reading every page.”
Juicy content? Bridging the gap? Hardcore? Ah, okay, but wouldn’t the girls just rather be featured in a regular issue?
Featured in a regular issue? Likely… did you see their “year in photos?” According to that, last year, no women did anything photographically notable at all.
I don’t really get the point in a separate issue, either … and I don’t get how they make money off these (Drift included). Sure, they can tell advertisers that this issue is geared towards female riders, but they still have to cover printing costs to send it out to all of their 80% male audience. So it’s not really reaching anymore girls, is it?
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