Trace, makers of a small GPS and accelerometer data recorder,has teamed up with Channel Islands Surfboards to test various attributes of their surfboard designs.
Using Trace, Channel Islands will study everything from new materials, surfboard outlines, rockers and a lot more by measuring acceleration, turns, cutbacks, speed, distance traveled, time in water, time paddling.
The Trace tracker uses built in GPS and a 3-axis accelerometer to record performance metrics like distance traveled, speed, and g-forces exerted on a surfboard by a surfer. With its companion smartphone app Trace data can be viewed, analyzed, compared with others, and saved for future reference.
Now, thanks to a deal Channel Islands, the Trace is being build into select surfboards.
“Using Trace with Channel Islands to help futher push board design, and having Traces come embedded in CI boards is a dream come true. There’s no company more dedicated to performance and pushing the envelope in surfing, and it’s a perfect fit for Trace, “ says David Lokshin, Co-Founder and CEO of Trace.
The first CI boards to come with Trace compatibility built in will be the Jordy Smith models. For the official word from Trace, please follow the jump.
Professional surfer and international model Bruna Schmitz reveals a first-hand account of her life in the self-titled short film, Bruna.
Bruna, directed and edited by filmmaker Tyler Haft,is an inspiring story of humble beginnings for the professional surfer born and raised in the small fishing community of Matinhos, Brazil. At the age of 9, Bruna discovered a passion for the ocean and surfing, which lead to a future of travel and opportunities beyond the village borders. With these opportunities came difficult sacrifices of leaving family members behind in pursuit of her dreams.
Thomas Campbell remains our favorite board sporting artist and may just be one of our favorite artists ever.
Filmmaker, photographer, artist, writer, painter, sculptor, surfer, skater, Thomas is a master of many traits. Desillusion spent a day with Thomas in his hometown of Santa Cruz, to discuss his influences, his meticulous approach to his craft and why creating with your hands is so important.
For the past 30 years LibTech founders Mike Olsen and Pete Saari have been making summertime treks from their factory in Washington to test out new technology on snow at Mt. Hood. This summer was a little different. You’ll know just how different after watching this.
Last night (Wednesday November 11, 2015) 2 John Florence and Blake Kueny premiered their new surf film collaboration View From A Blue Moon to a massive hometown crowd at Sunset Elementary on the North Shore. Kind of wish we’d been there on the lawn with all the menehune, but we weren’t.
Sports Illustrated (yeah, the bikini porn mag), however, has a little behind the scenes piece that tells a pleasant story of the background of Kueny and Florence’s partnership and Kueny’s start in action filming. If you’re interested, it’s worth a read.
Surf photographer Jack English, proprietor of SurfImages.com Surfing Stock Agency, has just launched a line of wall clocks that are a nice reminder of what we really should be doing instead of checking the time.
The new line of wall clocks will feature dramatic photography from Jack English, as well as collaborations with noted graphic artists Corrine Lan Franco and Dylan Quirk. Spotlighting some of the world’s most photogenic locations including Waimea Bay, Hawaii; North Shore, Oahu; Tahiti; and Australia, the wall clocks will be a striking addition to any home or office.
For the official word from Jack, please follow the jump.
Reef adds another chapter to the bible of backsides with this 2016 Reef Calendar Girl video.
For this year’s Miss Reef calendar, the young, nomadic photographer Kate Bellm was unleashed into the jungles of Costa Allegre for her wanderlust interpretation of Just Passing Through. She took an edgy perspective but retained the mystery of Miss Reef. The final result was twelve months worth of youth culture-driven pop art of Miss Reef in cerulean lagoons and lush tropical woodlands of the Pacific Mexican coast, all with Miss Reef falling into Bellm’s brand of mischief and adventure.
And it’s not sexist because they had a girl shoot the photos.
Don’t lie. You own a soft top and so do your friends. At the beach on the weekends it seems everyone is on one. Most of these boards are coming from the same place: CostCo. Bloomberg Business has the story behind one of the biggest shifts in surfing hardgoods ever.
Since its debut in 2007, Wavestorm has become the most popular surfboard in the U.S., with about half a million sold. Novices and veterans have embraced the mass-produced soft-foam boards, which cost much less than competing products. Entry-level soft boards typically sell for around $300, and hand-shaped long boards can go for upwards of $1,000. . . Unlike just about every other surfboard brand, Wavestorm wasn’t started by a revered “shaper” (board designer) or surfer. It’s the brainchild of Matt Zilinskas, a onetime hockey player from landlocked Waterloo, Ont., and John Yeh, a Taiwanese businessman.
Zilinskas shoots straighter than anyone in the surf industry when he explains his business model:
“We don’t want to mess around collecting money from little surf shops and sporting goods stores. Margins are slim at Costco, but we pump out volume and get paid on time.”
Yep, it’s apparently the future of board sporting. And, the boards are popular for similar reasons: they’re cheap, fun, indestructible, and most importantly, a great excuse for sucking at surfing. Seriously, who expects you to rip on one of those foam boats?
Alec Cooke, the 59-year-old Hawaiian big wave surfer known as “Ace Cool” was reported missing by his girlfriend on Wednesday, October 28, 2015 after he failed to return from a surf session on Tuesday afternoon, according to a story on Hawaii News Now.
Investigators say Cooke was last seen Tuesday, when he left his home in Waialua about 4 p.m. to go surfing on the North Shore. Cooke’s girlfriend reported him missing the next morning when he didn’t return. . . Early Wednesday, investigators found Cooke’s truck in the parking lot of Missions of St. Peter near Waimea Bay. His dog and keys were still inside.
Quiksilver CEO Bob McKnight is reportedly selling his 108-acre piece of the North Shore (just across from Sunset Beach) for $15 million, according to a story in the Pacific Business News.
The 108-acre agricultural-zoned parcel is located between two private roads and a newly-paved road from the Sunset Chevron gas station and Paumalu Road in Haleiwa . . . Bob’s Paumalu LLC, which is headed by McKnight and Eddie Rothman, founder of Da Hui, has owned the property since 2005.
The property can be subdivided or you could build “four dream homes surrounded by acres of incredible rich soil, lush terrain, magnificent trees, and gorgeous timeless views.” Will be sad to see that land go.
Trace, makers of a small GPS and accelerometer data recorder, has teamed up with Channel Islands Surfboards to test various attributes of their surfboard designs.
