by The Editors on January 26, 2009
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Bob McKnight is apparently using “technology” to help Quiksilver stay ahead of the “wolf pack” and surf a thrilling “tsunami” and still “rip it up” according to this new commercial for Microsoft.
Could the launch of this commercial possibly be more poorly timed? Microsoft does it again.
by The Editors on January 26, 2009
Madison Wall is just your average, beautiful Australian girl who dresses in surfie clothes, teaches surfing, and is on the reality show Australia’s Next Top Model, according to a story in the Courier Mail.
But the 17-year-old surf school coach is an unashamed fan of beach fashion and agrees there’s more room for this subculture to influence high fashion in the way that the punk and hip-hop worlds have. . . . “I reckon it could. I hope, because they’re the kind of clothes I like,” Madison laughs. . . . “I love Billabong stuff. I really like some of their hats at the moment and some of their shorts. But my favourite brand is Insight.”
And we reckon there is someone at Insight who would love to get to know Madison better in the near future. . .
[Link: Courier Mail]
by The Editors on January 25, 2009

On the way to the ASR Show one of our stringers spotted this message:
Sheesh, times are getting tough when you are driving to ASR worrying about the state of the surf industry, and you drive past a random BMW with this stock market advice personalized on the license plate.
[Photo: Omar The Cat]
by The Editors on January 23, 2009
The San Diego Union-Tribune is holding no punches in its coverage of the January 2009 ASR Show.
In a story filled with words like “struggling” and “tough” and “worst” writer Jennifer Davies talked to many industry players and got nothing but bad news from nearly everyone.
“There is no immunity idol on this island,” said Doug Palladini, vice president of marketing at Vans, referring to the “Survivor” television show. “It can happen to anybody.”
Doug is always so poetic, isn’t he? ASR spokesperson Lora Bodmer on the other hand was alone with her glimmer of positivity. “We looked out over the show and said, ‘Hey, this isn’t so bad,’ ” she said.
And that’s kind of what we thought at first, but after walking the isles on day one and seeing that zombie “God, I hope I don’t get fired tomorrow” look in everyone’s eyes we’re not so sure anymore. While watching toilet seat tossing at the Vee-Haw Volcom booth we couldn’t help but think of them as a bunch of oblivious Hillbillies fiddling away on their out-of-tune banjos while flames licked at the cuffs of their overalls.
[Link: San Deigo Union-Tribune]
by The Editors on January 23, 2009
Billabong newest retail outpost is in the Singapore Changi Airport’s terminal three in partnership with Travel retailer Lagardère Services Asia Pacific, according to a story on DFNIonline.com. Jason Neely, Billabong’s retail ops manager had this to say:
Billabong is focused on building its presence in Asia and the opening in Singapore of the world’s first Billabong airport store illustrates the brand’s commitment to the region. This is a significant move for Billabong so it is comforting to be working with LSAP, one of the world’s leading airport retail operators. We feel the combination of a world leading retailer and a world leading brand will add an exciting new dimension to the Changi airport retail mix.”
People who can afford to fly must have money, right?
[Link: DFNIonline.com]
by The Editors on January 23, 2009

The New York Times Hawai’i specialist Matt Higgins turns in another story on how a group of tough surfers control the waves on Hawai’i’s North Shore with Kala Alexander as the center piece. Surprise!
They are known as the Wolfpak or simply “the boys.” They use fear and their fists to command respect in the surf along the North Shore of Oahu, a seven-mile stretch of some of the world’s most renowned waves. At the celebrated Banzai Pipeline, they determine which waves go to whom, and punish those who breach their code of respect for local residents and the waves.
While there is nothing new in this story it may help build more subscribers to Kala’s E-Newsletter and possibly create more interest in the soon-to-be-launched Wolf Pak fan club.
[Link: The New York Times]
by The Editors on January 22, 2009

We’re not saying that this is all of the January ASR Show, but it certainly is most of it. The space felt really small, but the mood was actually up considering the economy. It may not look like it, but there were quite a few people in the isles.
Follow the jump to view more photos from the floor the morning of day one.
[click to continue…]
by The Editors on January 21, 2009
Thanks to a government sand pumping operation gone wrong the “once epic” waves at Australia’s Kirra have “dwindled and a “nearby marine reef has been destroyed.” That’s why Mick Fanning, Stephanie Gilmore, Joel Parkinson, and Mark Occhilupo will be joining hundreds of other activists on Australia Day in a paddle out to protest the destruction, according to a story on HearldSun.
More recently, the beach itself has been dubbed the “Great Southern Desert”. Sand build-up means visitors have to walk 400 metres across hot sand to get to the water, a prospect that has cut tourism and weakened local business, event organisers say. . . . Coastal Alliance’s Phil Arnott said the cost to the local community was in the millions each year. . . . “Kirra, may it rest in peace, was once one of the most epic waves on the planet,” he said. . . “Now the beach is getting wider, there’s no surf, it’s just a barren, desolate island. Kirra is dead and we need to get it back.”
[Link: News.com.au]
by The Editors on January 21, 2009
Amidst the Industry sponsored docu-mercials that usually pack the X Dance Film Festival (which ended yesterday) is Whitewash, a documentary about the history of back surfers produced by Ted Woods, a white guy from the Midwest, according to a story in the Park Record.
“Whitewash” engages experts in discussions on swimming, surfing and sport history, recounting stories of discrimination and the struggle to get the black population back to the water. An interview on the basketball courts of New York City shows African American youth laughing at the notion of them swimming, unaware that history, not biology, was guiding the stereotype.
The film is narrated by Ben Harper and featured music by The Roots, Erykah Badu and others. We’re looking forward to checking it out.
[Link: Park Record and Trespassproductions]
by The Editors on January 20, 2009

How long have we all waited for something like this? Way, way, too long.
[Link: Skate And Annoy]