Action Sports Fashion Wipe Out?

by The Editors on January 23, 2009

Wipeout T350The San Diego Union-Tribune is holding no punches in its coverage of the January 2009 ASR Show.

In a story filled with words like “struggling” and “tough” and “worst” writer Jennifer Davies talked to many industry players and got nothing but bad news from nearly everyone.

“There is no immunity idol on this island,” said Doug Palladini, vice president of marketing at Vans, referring to the “Survivor” television show. “It can happen to anybody.”

Doug is always so poetic, isn’t he? ASR spokesperson Lora Bodmer on the other hand was alone with her glimmer of positivity. “We looked out over the show and said, ‘Hey, this isn’t so bad,’ ” she said.

And that’s kind of what we thought at first, but after walking the isles on day one and seeing that zombie “God, I hope I don’t get fired tomorrow” look in everyone’s eyes we’re not so sure anymore. While watching toilet seat tossing at the Vee-Haw Volcom booth we couldn’t help but think of them as a bunch of oblivious Hillbillies fiddling away on their out-of-tune banjos while flames licked at the cuffs of their overalls.

[Link: San Deigo Union-Tribune]

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