by The Editors on August 13, 2013
The new Burton website is live. The new Burton website is live. The new. . . wait, you haven’t been waiting for this? Oh. Well, Burton Snowboards would still like you to check out all the work they’ve done to make buying their products oh so much easier.
Fully optimized for mobile and tablet browsing, the new site features a host of updated shopping tools, such as the Board Finder,Outfitter and completely redesigned Bag Check. At the heart of Burton.com is the Product section, which is fully enhanced so users can dive into the top 2014 tech stories via detailed descriptions, videos and close-up product images that clearly explain innovative product features. Another key highlight is the updated Dealer Locator that helps shoppers find a local store to check out all the latest men’s, women’s, youth and tech gear.
They’ve also launched the first teaser edit for their new web promotional video series (see above).For the official word from Burton follow the jump. [click to continue…]
by The Editors on August 13, 2013
Liam Gallagher is out there capturing cool images, piecing them together, and making people smile. His latest effort is a titled Search for a Cool Place: Have a Nice Day. It should have been supported by the Oregon Department of Tourism, but we didn’t see their logo on it.
[Link: Liam Gallagher]
by The Editors on August 8, 2013
Seems like only yesterday were were standing by the side of a rental car in the dirty Tyrol Basin parking lot using a setting sun as a light table to check out some of photographer Jeff Curtes‘ first snowboard images. Yes, he’s come a long way since then. But you know what’s even better? He’s still going. Check out this F-Stop Life In Focus video feature to see what the former Burton Snowboards lensman has been up to lately.
[Link: F-Stop]
by The Editors on July 29, 2013
The Snow Industries of America just released their 2013 Participant Study and as you might have guessed the numbers were down for pretty much everyone but those free heelers. Yeah, we see that bump in “freeski” but come on, that’s just skiing. We all know that.
Ultimately, overall snow sports participation was down 3% to 19.3M participants across all disciplines; alpine ski had a 19% drop in participation but still brought the most to the mountain with 8.2M, followed by snowboard with 7.4M, freeski with 5.4M, snowshoe with 4M, cross country with 3.3 million and telemark with 2.8M participants.
For the official release from the SIA follow the jump.
[click to continue…]
by The Editors on July 22, 2013
Burton Snowboards has announced that they will be opening not one, but two company stores in Northern California’s Bay Area but they didn’t mention anything about wearing “flowers in their hair.” They’re taking over the space that formerly housed SFO Snowboard on Haight St. and moving in right down the street from the Nixon store in Berkeley.
“With Tahoe just a few hours away, there are thousands of people around San Francisco who are into winter sports, but only a handful of local snowboard shops to choose from,” says Jake Burton, Founder & CEO of Burton Snowboards. “We ship a lot of product to the Bay Area through Burton.com, so to us, that means snowboarders out there are looking for gear. By opening two stores in San Francisco, we can better service local riders by offering them industry-leading product and the customer experience Burton is known for, right in their own backyard.”
As independent retailers fade, expect the company stores to pick up the slack. For the official word from Burton and SFO’s Kent Uyehara, follow the jump.
[click to continue…]
by The Editors on July 17, 2013
Seems there is always someone who believes that what the world really needs right now is an action sports theme park. This time around it’s Josh Kearney, a 34-year-old Australian. According to a story on Vegas Inc,. Kearney wants to create a park “right off the Las Vegas strip” that will features motocross, wakeboarding, surfing, and snowboarding.
“Vegas Extreme will stand as a new model for amusement parks around the world,” Kearney said. “Its focus is on an exploding generation of sporting events and recreation that push the boundaries of human movement.” . . .The amusement park would include a white sand beach for sunbathing and cabanas fashioned out of repurposed shipping containers. A 7-acre lake would offer jet skiing, whitewater rafting and wakeboarding. A cable system would allow up to 10 riders to zip around the lake at once. . . During winter, the lake could be drained and filled with snow. The resulting “ski bowl” could be used for snowboarding.
So what’s left before this year’s version of the Gotcha Glacier or New Jersey’s Xanadu becomes a reality? Well, $50 million for one, and then Kearney will also need a piece of property to build it on. In other words, this isn’t even a project yet. But we wish Kearney the best anyway. Would be cool if one of these finally got built somewhere in North America.
[Link: Vegas Inc.]
by The Editors on July 8, 2013
The life of a celebrity is tough. The only goal: staying famous. So, if you’re famous for doing things in the wintertime (like, say, Shaun White for instance) your big job during the summer is making sure people remember who you are. What better way than heading out to the Montauk Yacht Club for a little dancing, making out, and random ass slapping, according to the New York Daily News.
“Shaun was with this girl and they were making out like crazy,” an eyewitness tells Confidenti@l. “‘At one point he got on top of her and he was touching her butt. . . Our spy then says White strolled up to the bar and eyed a different girl, who was wearing a short, white lace dress. . . “When she passed in front of him he slapped her behind,” says our spy. “She turned around and kissed him while the first girl — who was right next to him — looked on. It was hilarious,” says our insider.
And that, kids, is how you keep a high profile even during the summer.
[Link: NY Daily News]
by The Editors on July 8, 2013
We all know how important it is to know the world standing of all the pro snow shreds. And now, Yobeat.com (with some inspiration from NPR no less) has made it easy to see where they are so we can all better know where we stand. On second thought, we’re not even on the chart. But maybe you are. Check it and see.
[Link: Yobeat]
by The Editors on June 28, 2013
Despite what you may have heard there are still kids going to snowboard summer camp at Mt. Hood this year. Here’s the latest video news from Windell’s. Looks good, doesn’t it. Click the link if you think you want to go.
by The Editors on June 27, 2013
Half of Southern California snowboarding is now up for sale as the owners of Bear Mountain and Snow Summit have put the resorts up for sale according to a post in the OC Weekly.
The San Bernardino Sun, citing county tax records, reports Snow Summit was assessed to be worth $6.14 million in 2012, up from $5.93 million in 2010. Summit bought Bear Mountain for $200,000 in 2003 and that resort was valued at $5.7 million in 2012, according to the Sun.
We’re guessing with the way the world is heating up you could probably get both mountains for less that $7 million. And from the photo above it appears they’re doing their SoCal sexy marketing best to get these resorts moving. Anyone in?
[Link: OC Weekly]
