German boarding brand Goodboard Snowboards has a new distributor in Scandinavia, France, and the UK. You know, since you were wondering. And that new distributor is Surf2Go.
Krijn Moens, owner of Surf2Go, is very pleased with the acquisition of Goodboards Snowboards. “I first saw Goodboards on the ISPO 2013, and I immediately fell in love with the brand. The clean designs with the natural look, the hand-crafted and eco-friendly boards, for me, Goodboards was the showstopper.”
With 2014 Sochi Olympic fever beginning to rev up for increased revenues for everyone involved, we’ll be seeing a lot more of this kind of interview. An Olympic hopeful at some other event talking to people who know nothing about the athletes sport about how great that sport is and why these Olympics are going to be the best ever for the athlete.
Well, here is Canadian spin-kinder Mark McMorris playing the part of the Olympic hopeful and doing his best for the colored cow, Canada, and his home town of Regina (yes, pronounced just like “vagina”). Be ready for more of the McMorris vs. White discussions coming soon.
Remember how rad the move Tremors was? Low budget. Great monster worms. Epic Action? Well, what if someone did that same movie, only it was at a shred resort. And the monsters weren’t word, they were sharks? Sadly, someone has already had this very thought, and after watching the trailer all we can say is: Avalanche Sharks is no Tremors. But it was filmed at Mammoth, so it has that going for it. Recognize anyone?
Wend, the high performance snow wax brand brought to you by the same people who make Sticky Bumps surf wax, has just signed a four-year agreement to be the official competition wax supplier to the US Snowboarding Team.
“We look forward to working with the USSA and their athletes to help push performance to the highest levels. Our innovative and exclusive MF natural plant wax technology improves acceleration beyond the limitations of the existing Mid Fluoro compounds. WEND waxes provide measurable increases in speed and durability and should be a key component to success in Sochi 2014,” said John Dahl, President, Wax Research.
Wend will also supply wax to a couple other USSA sports involving long sticks that attach to each foot and operate independently. For the official word from Wend, follow the jump. [click to continue…]
This didn’t take long. Seems like only yesterday we were saying how there was no reason for ESPN to expand their X Games into the global market because there is no global market for what they do. And now, according to a story on SportsBusiness International it appears they have finally agreed.
An ESPN statement read: “We are proud to have run world-class competitions for both the athletes and spectators; however, the overall economics of these events do not provide a sustainable future path. . . The company remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world.”
Today, October 2, 2013, Oakley is launching the latest update to their Bluetooth connected, heads-up display goggle, the Airwave 1.5. The goggle (which is now for sale in Oakley and Apple.com stores) features a Recon heads-up display allowing users view data as if it were on a 14 inch monitor located about five feet away. What data can viewed on that screen? Pretty much everything you’d need to know while riding, including: current temperature, speed, location, and music control. But the Airwave 1.5, has built in GPS so it will also keep track of vertical feet and where your friends are using Buddy Tracking (if they’re using the Oakley app for iPhone of Android). The display can also notify you to incoming phone calls and texts.
We’re still not sure people need this much data distracting them while they’re plowing their way down the hill, but from what we’ve seen, it works pretty well. The downside: the goggle retails for $649. For the official word from Oakley (and more photos), follow the jump. [click to continue…]
Nice to see someone put it down in clear and concise English. Isn’t it? Thanks, Rome. And we believe the same thing should apply to skateboarding and surfing as well.
Eneliko “Liko” Smith, the man behind The Block snowboard hotels and the ensuing legal problems that arose regarding unpaid taxes, is back in the winter sports game while apparently continuing to work on the launch LV Air, an airline serving Las Vegas, Nevada.
Smith claims to have purchased Traverse City, Michigan’s Sugar Loaf Resort and plans to transform the 560-acre property into a “snowboarders’ Mecca” titled The RoK At Sugarloaf.
“This is the single biggest challenge of my life, I’m fortunate I was able to find partners that not only understand the risks involved at Sugar Loaf but also the complexity of reopening a resort that has been shuttered for over 10 years,” says Smith. “The key is getting down to bedrock on what’s required and then taking massive action…I will not let this resort waste away on my watch,” he says. “The residents and children in the region deserve a resort that will compete with others worldwide and The Rok is going to do just that.”
Some locals had been worried about Smith’s past issues, however, Smith promises “that tax payments will never be an issue again” because he “learned from that mistake.” The upside is we just may get another snowboarding reality TV show out of the deal. And that always was the best thing about The Block. For the official press release, follow the jump. [click to continue…]
“I am extremely excited to be taking on this role; I seriously couldn’t be more psyched,” LeFebvre says. ” I’m a huge fan of everything adidas has been doing in skateboarding, so when I heard snow was happening I immediately wanted to be a part of it. That it’s actually going down, still seems unreal!”
Congrats, Evan. For the official word from Adidas Snowboarding, follow the jump. [click to continue…]
Have any questions for Rome Snowboard’s Will Lavigne? He’ll be on the Facebook at 1 PM PST (4 PM EST) so all you West Coast kinder need to get to the computer lap, hide that phone, or just blaze the browser. The only cost to you is one Rome Facebook like. For all the infos click the link.
German boarding brand Goodboard Snowboards has a new distributor in Scandinavia, France, and the UK. You know, since you were wondering. And that new distributor is Surf2Go.
