This didn’t take long. Seems like only yesterday we were saying how there was no reason for ESPN to expand their X Games into the global market because there is no global market for what they do. And now, according to a story on SportsBusiness International it appears they have finally agreed.
An ESPN statement read: “We are proud to have run world-class competitions for both the athletes and spectators; however, the overall economics of these events do not provide a sustainable future path. . . The company remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world.”
You don’t say. It was a nice try though, huh?
[Link: SportsBusiness International]
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