Vans first ever team snowboard film Landline is just that — a snowboard movie shot “primarily”on Kodak 16mm film. Everything old is new again enjoy.
LANDLINE. director Tanner Pendleton unravels more than two years of filming with the Vans Snow team in iconic snow locations such as Bulgaria, Russia and Canada. Attributing his success to the greats that inspired him, Pendleton remarks: “Snowboarding films have always provided me with endless amounts of inspiration. I want this film to reach out to kids out there the same way these films reached me when I was young. This collaborative vision is a true expression of some of the most real and dedicated people in snowboarding.”
Don’t expect to see any action in this clip, because, after all it is one big tease, and the film doesn’t arrive until January 2018. For more info click the link.
We’re suckers for anything that closes with a BOA. They are easy to fasten, quick to adjust, and they hold all day long without requiring any fuss. That’s why we’re diggin’ Vans‘ new Pat MooreInfuse all around snowboard boot (and matching Sk8-Hi MTE and a Slip-Er). Here are the details from Vans.
Pioneering the concept of an all-terrain snowboard boot, the Pat Moore-endorsed Infuse employs a myriad of sophisticated performance features to offer riders unlimited adaptability. Constructed with the Vans Flex Control System to allow riders to custom-tune the flex of their boot, the Infuse also utilizes the Vans Hybrid Plus Boa closure system with a custom slide-guide for the best closure accuracy and flex variability in a complete all-in-one system. This one-of-a-kind boot also offers heat-moldable liners with a removable X-cage for maximum heel hold, V3 UltraCush Lite footbeds, and new for this season, the Infuse boasts new Ultimate Waffle outsoles that provide more heel dampening, arch support and the response and weight reduction snowboarders dream of.
Sounds like a good set up for life in the snows. Follow the jump for the official word from Vans. [click to continue…]
Our favorite online snowboarding maven Brooke Geery spills her history of YoBeat.com (and snowboarding on the Internet in general) in a two-part interview with Board Rap. Oddly, we saw no mention of Flakezine (nor Heckler). Guess those were a little before her time. Hard to believe, but true. Click the link for Part 1. Or here for Part 2.
Wolle Nyvelt and his Aesmo noboards have collaborated with Dakine on collection that includes the shirts, gloves, and some special edition Aesmo Trek II and Section packs that look pretty nice. The collection launches today (Monday, September 11, 2017) at specialty retailers and Dakine.com. For the official word from Dakine and a closer look at two of the packs, please follow the jump.
Have trouble separating work from pleasure? Then Mammoth Mountain has created just the place for you in their Main Lodge. It’s called Fort and it’s a co-working location (they’re so hot right now) that features all the amenities of a real office, but on the mountain just steps from the lifts. There’s gigabit internet, private desks and lounge seating, lockers and storage, and free parking all for $25 a day or $200 a month. In fact they’ve got another location in the Sierra Center Mall in town that features 3,700 square feet of work space and 24 hour access.
Having an office in Mammoth has never been easier. Then again, neither has ruining a perfectly good day on the snow with a bunch of work. For all the details, click the link.
No shock to anyone really, but we’ve never understood the “streetwear” thing. We know what it’s like to desire every single piece of kit we’d see on our favorite skaters, surfers, and snowboarders, but we never got our heads around the fetishization of those clothes by people who seemed to be more into the fashion (and we mean that in an East Coast/NYC way) than the skateboarding. We’re hoping Bobby Hundreds‘ new documentary Built To Fail: A Street Wear Story will finally enlighten us.
BUILT TO FAIL: A STREETWEAR STORY takes you through the history of streetwear, including the subculture of LA’s surf & skate scene, the punk rock scene, and the rise of graffiti street art out of NY. The film features interviews with Tommy Hilfiger, Russell Simmons,A$AP Rocky, Benny Gold, and LA-based designers such as Eli Bonerz (X-Large), “Bobby Tribal” Ruiz (Tribal), and Rick Klotz (Freshjive).
Built To Fail premiere’s this Saturday, June 17, 2017 at the Los Angeles Film Festival at 8:35pm at the ArcLight Santa Monica. For more info click the link.
K2 Snowboarding has named former We Are Camp Director of Marketing Thomas Johnson as their new marketing manager.
“We couldn’t be more stoked to have Tom leading our snowboard marketing efforts,” said Hunter Waldron, K2 Global Brand Director. “His skill set and experiences are spot on and will no doubt lift our marketing abilities. Equally valuable to us is his energy and stoke for snowboarding as a sport and a culture. I can’t wait to see what we are able to do with him onboard.”
For the official word from K2, please follow the jump.
On May 25, 2017 Snow Industries of America sold the annual SIA trade show to Outdoor Retailer,Interbike, and Surf Expo owner Emerald Expositions for a reported $16.7 million. SGB Media has a great overview of the details along with a full rationalization by SIA President Nick Sargent. Here’s how he spins it:
“The sale of the SIA Snow Show to Emerald ensures the best path forward for a vibrant and successful trade show and it expands SIA’s ability to help support our members and drive the winter sporting industry forward,” Sargent says. “That’s been the goal for me in this organization from day one and I’m proud to report that we’ve accomplished that goal and are setting ourselves up forward on a new mission.”
It’s a nice way to explain it, but in reality this is simply consolidation in a down market for trade shows. The name of the new show says it best: Outdoor Retailer + Snow Show. It’s a rough time for trade shows and for SIA to get any cash out of the show is nice work by the team, but don’t be surprised if “snow show” is dropped from the official name of the show in 2019 and everyone goes back to calling it OR Summer and OR Winter.
The biggest question for us is what is SIA without a trade show? Well, according to Sargent it’s SIA 2.0. He says the organization will now have more time, resources, and funding to focus on things like retail support, education, participation, industry gatherings (but not trade shows), research, and consumer outreach. In other words, all that stuff that we get press releases for, but never pay much attention to.
The best news for us, however, is that Emerald is still hunting for a new show location after pulling out of Salt Lake City and currently Denver, Minneapolis, Las Vegas, Chicago, Indianapolis and Portland are in the mix. The possibility that the show could end up back in Las Vegas (where it should be) as soon as 2019 is filling us with joy. If Las Vegas is all we get out of this deal, we’ll be happy.
K2 Snowboards, Ride Snowboards, and the rest of the Newell Brands winter sports businesses have a new owner. This time they’ve been snagged by New York based private equity firm Kohlberg & Company for a reported $240 million. From the press release:
Net sales for the divested business were approximately $330 million during 2016 and annual adjusted EBITDA for the divested business is approximately $25 million. The transaction is expected to close late in the second quarter or early in the third quarter of 2017, subject to customary closing conditions, including regulatory approval.
Not much to see here. Kohlberg is just another multi-billion dollar PE group that buys relatively boring companies and creates a quality return for their investors. We can’t even make any Rubbermaid jokes this time around. Other brands sold include Volkl, Marker, Dalbello, Madshus, Line, Full Tilt, Atlas, Tubbs, and BCA. For the official release, please follow the jump.
K2 Snowboarding has named former We Are Camp Director of Marketing Thomas Johnson as their new marketing manager.
K2 Snowboards, Ride Snowboards, and the rest of the 
