
Shaun White will apparently be featured in advertising for Omega watches during the 2018 PyeongChang Olympics.
White, a two-time gold medallist, is making his fourth appearance in the Olympic Winter Games. He’ll be featured in Omega’s print and digital advertising campaign in the United States. The first advertisements will appear on February 1st and run concurrently to the television commercials.
We’re guessing nothing makes an athlete feel better than seeing an eight-year-old photo of themselves up all over the place. Nice work Omega. Then again these ads are coming from a Swiss company that hasn’t fundamentally updated their technology in over 100 years, so to them eight years is probably like yesterday.
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TEN: The Enthusiasts Network, parent of Transworld Snowboarding, Skateboarding, et. al., is rebranding their GrindTV website as the all new Adventure Sports Network.
We’re still trying to get up to speed with Olympic Shaun White fever. Not feeling it just yet, but we’re sure by next week we’ll be deep in the Shaun White hype. In the meantime here is everything you need to know about Shaun White and the 2018 US Olympic Snowboard Team which you may not have realized includes Shaun White:


