TEN: The Enthusiasts Network, parent of Transworld Snowboarding, Skateboarding, et. al., is rebranding their GrindTV website as the all new Adventure Sports Network.
“ASN aims to be the world’s most engaged digital media platform serving the ever-growing outdoor/adventure sports and lifestyle community,” said Norb Garrett, President of TEN’s Sports & Entertainment group. “ASN’s editorial strategy is unique in that it will generate original content around experiences, product, gear and travel while also leveraging TEN’s twelve action-adventure sports brands (such as Surfer, Powder, TransWorld Snowboarding and Canoe & Kayak) as well as building a network of amazing third-party content partners.”
Hey, it’s a plan, right? As a media company you can’t just sit around watching as all your brands whither away to nothing. You’ve got to do something. And this is something. Not sure the world is pining for another wide ranging, general interest adventure sports portal, but there’s no denying that it’s a plan that will look great in a PowerPoint deck. It might even convince a few companies to give TEN some of their marketing dollars, or maybe even create a profitable “partnership”. So that’s good. Plus, it’s got a bangin’ logo. What else do you need in these times?
For the official world from The Enthusiasts Network, please follow the jump.
TEN: THE ENTHUSIAST NETWORK LAUNCHES
ASN (ADVENTURE SPORTS NETWORK)
Digital/Social/Video Platform Targets the Growing Outdoor/Adventure Sports Lifestyle Market
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Carlsbad, Calif. (January 25, 2018) – TEN: The Enthusiast Network has launched ASN (www.adventuresportsnetwork.com), targeting the fast-growing audience of outdoor/adventure sports enthusiasts in the United States. The site launched on January 25, 2018.
“ASN aims to be the world’s most engaged digital media platform serving the ever-growing outdoor/adventure sports and lifestyle community,” said Norb Garrett, President of TEN’s Sports & Entertainment group. “ASN’s editorial strategy is unique in that it will generate original content around experiences, product, gear and travel while also leveraging TEN’s twelve action-adventure sports brands (such as Surfer, Powder, TransWorld Snowboarding and Canoe & Kayak) as well as building a network of amazing third-party content partners.”
ASN’s multi-channel launch includes web, social (Instagram, Facebook) and video (YouTube and OTT) platforms. Exclusive launch content includes three video series related to wellness, travel and camping, as well as an ever-growing influencer network.
“Outdoor enthusiasts are not single-sport or one-dimensional individuals,” said ASN Content Director Gabriela Aoun. “They’re in the ocean surfing and on the mountain snowboarding. They’re camping, road-tripping and hiking. They’re prioritizing their health, and looking for products and experiences that enhance their time outdoors. More women than ever are participating in outdoor sports. ASN will create content to inform and inspire this growing audience, not just in sport, but in the entire outdoor lifestyle.”
With the launch of ASN, TEN is sunsetting its GrindTV brand, but absorbing its content. All of the GrindTV channels are being directed to ASN effective January 25.
For more information about ASN, contact Gabriela Aoun at gaoun@enthusiastnetwork.com or visit www.adventuresportsnetwork.com or www.enthusiastnetwork.com.
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About TEN: The Enthusiast Network
TEN: Sports & Entertainment is the world’s premier network of enthusiast brands in the action/outdoor and home technology markets, featuring leading brands such as SURFER, POWDER, TRANSWORLD SKATEBOARDING, ADVENTURE SPORTS NETWORK, SOUND & VISION, and STEREOPHILE. With 20 brands reaching more than 40 million enthusiasts monthly, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
