by The Editors on January 23, 2008

Surfermagazine.com editor Zach Weisberg gets the chance to interview Richard Woolcott about Volcom’s recent purchase of Electric Visual and he only asks three questions. . . really Zach? And you’re calling that an exclusive? Here’s the answer to the first question:
Electric is a company that we have always felt would be a good fit for Volcom when the time was right. When Electric approached us that they were interested in looking for a strategic partner, we rolled up our sleeves and went to work. We believed we were the right company for them and fortunately everything worked out for both of us.
Click the link for the other two insightful, probing questions.
[Link: Surfermagazine.com]
by The Editors on January 23, 2008
Apparently all those rumors about Shaun White leaving Volcom just might be true if this press release on Transworldsnowboarding.com is correct:
Target today announces the future Shaun White for Target collection. The line will feature clothing for young men and boys and will be available in late July. . . This collection will build on a significant relationship between Target and Shaun, as he has been riding for Target for nearly six years. A professional skateboarder and snowboarder, Shaun is considered by many to be the most recognizable athlete in action sports.
Hell, why not.
[Link: Transworldsnowboarding.com]
by The Editors on January 23, 2008
As seen on Transworld Business.
Burton Snowboards today launched Burton Studios on the iTunes Store featuring exclusive Burton videos and TV shows available for purchase and download (www.itunes.com). Burton Studios is located within the TV Show section of the store and allows viewers to purchase and download the most recent release of Burton’s team video “Thanks in Advance” and “Terje’s Season Pass” TV show. Each episode is priced at $1.99 and the entire “Terje’s Season Pass” is priced at $8.99.
We’ve been waiting years to pay good money to watch Burton’s corporate commercials and now, thanks to the genius of iTunes we finally can.
[Link: Transworld Business]
by The Editors on January 22, 2008
Apparently, today is officially snow slamming stars day as the former Mrs. Steve Berra, Juliette Lewis attempts (unsuccessfully it appears) to snowboard in Italy while on tour with the Rock The Spot snowboarding tour.

[Link: Daily Mail]
by The Editors on January 22, 2008
We’ve never heard of her before, but apparently Sophia Bush, star of a show called One Tree Hill fell down and went boom during a snowboard trip to Whistler earlier in the month. Though she was warned by her instructor not to let her stuntman friends take her down anything too serious, she didn’t listen.
“I went up to Whistler with a couple of guys from work – one of our stunt guys, Paul Johannson, and James Lafferty. And (reality TV star) Stephen Colletti was supposed to come with us, but he’d really hurt his shoulder the week before. So he’s going, ‘Be careful, it’s really icy because it’s so cold. Don’t fall.’ “I’m like, ‘I’m not going to hurt myself!’ Cut to me laying in this pile on the mountain and I landed just on my knee.
Hopefully, someone was there to kiss it and make it better.
[Link: PR-Inside]
by The Editors on January 22, 2008
Snowboarders Michael George and Kyle Kerschen went missing during a blinding snow storm at Wolf Creek, Colorado on January 4, 2008. Rescue workers searched for them for 10 days finally calling the search off during the week on January 14. The families of both snowboarders held a fundraiser on Sunday January 20, 2008 to raise money to pay for a continued private search.
The families are directing people who want to help to go to any First Community Bank in Albuquerque to donate to a fund in the names of George and Kerschen.
[Link: KOAT.com]
by The Editors on January 22, 2008
According to a report issued by the UK’s Debenhams Travel Insurance snowboarders are nearly twice and likely to be injured as skiers.
Snowboarding is a relatively new sport – but now we are seeing just how hazardous it could be, with 34 per cent of snowboarders – compared to 17 per cent of skiers – likely to sustain an injury from their sport,” said Diane Jackson, spokesperson for Debenhams Travel Insurance, which has carried out the research.
She also was sure to remind everyone how important travel insurance is. Hmmm, wonder how “official” this “research” was?
[Link: Travelbite.co.uk]
by The Editors on January 21, 2008

Companies who want to extend their eco-cred are hunting far and wide for people who can help them look green even when they aren’t. Enter Eric Ritz. His company Global Inheritance has helped Fuel TV with their Swerve Festival and more impressively, helped the X Games squeeze onto the eco-marketing bandwagon. ESPN’s Chris Stiepock calls him a “solution-based realist.”
In fact, what Ritz says sets him apart is that he and his “Generation Y audience don’t see big business as the enemy.” Convenient, huh? And so commercial.
[Link: LA Times]
by The Editors on January 21, 2008
James McLean, a 33-year-old podiatrist from Leawood, Kansas, apparently died on his snowboard after he “went airborne” then landed on the top of his head while riding in the Park Lake Terrain park on January 20, 2008 at Breckenridge, Colorado.
Breckenridge Ski Patrol got the call around 2 p.m. and took McLean to the Breckenridge Medical Center where he was pronounced dead. The coroner said he died from a fractured neck. McLean was wearing a helmet at the time of the accident, police spokesman Nick DeFord said.
[Link: The Denver Channel]
by The Editors on January 20, 2008
The Sugarloaf trees claim a life on Saturday, January 19, 2008:
A 19-year-old Colby College freshman was killed Saturday morning in a snowboarding accident at Sugarloaf in Carrabassett Valley. . . . Andrew M. Peff of Philadelphia was snowboarding with friends on the expert-level Haulback Trail around 11 a.m. when he went off the trail and into the woods. He died on the mountain, a Sugarloaf security and police supervisor said.
[Link: Sun Journal]