Companies who want to extend their eco-cred are hunting far and wide for people who can help them look green even when they aren’t. Enter Eric Ritz. His company Global Inheritance has helped Fuel TV with their Swerve Festival and more impressively, helped the X Games squeeze onto the eco-marketing bandwagon. ESPN’s Chris Stiepock calls him a “solution-based realist.”
In fact, what Ritz says sets him apart is that he and his “Generation Y audience don’t see big business as the enemy.” Convenient, huh? And so commercial.
[Link: LA Times]
