by The Editors on September 19, 2008

After all these years of thinking that Seattle-based C3 Sales Manager Johan Malkoski was simply a crass, belligerent, caustic, ass-monkey we finally learn there is a method to Johan’s world famous assness. It’s all part of a plan, according to an interview on The World of Snowboarding Through Fembot Eyes.
I have a knack for making rough first impressions, most likely it’s the Masshole in me. Or maybe it’s because I like to start at the bottom and work my way up because if you start at the top there’s no where to go but down. I don’t know, I’m working on the problem though.
That is the best news we’ve heard all day. Read the rest of the interview for more insight into the salesman behind the brands Capita, Coal, Union, and Defcon. And wish him luck as he works through his problems. It will be better for all of us if he can. And we mean that in the nicest, most caring way possible.
[Link: TWSTFE]
by The Editors on September 16, 2008
by The Editors on September 15, 2008
Analysts at Piper Jaffray & Co. downgraded Zumiez today saying that the companies shares have “surpassed our target objective” and are “trading essentially in line with the long-term earnings growth rate” and they’re giving Zumez a “neutral.”
We expect shares to trade in range into the 1H of 2009 and would recommend adding to positions on sector pullbacks – longer-term, ZUMZ offers a superior investment profile. Our 2-3 year outlook remains positive, tied to square footage growth, solid category trends, and the company’s ability to orient its merchandise to evolutions in lifestyle cycles. We’ve re-set our 12-month price target to $18/share based on 20x FTME EPS (FQ4-FQ3), in line with the company’s LT earnings growth rate.
Sure, fine.
[Link: Street Insider]
by The Editors on September 15, 2008
by The Editors on September 8, 2008

We hate to say it, but anyone who thought the 80s revival was over is thankfully wrong. Who would think that anyway?
From the look of some of the products on the floor at the September 2008 ASR show, the neon wave is just beginning to peak. Which is great for those who lived through it the first time. And even more fun for kids who’ve never seen color before.
Funny thing is: we like it all. Bright colors are rad. Video games are rad. And, the Dragon Domos (pictured above) are totally rad.
Follow the link for a few more rad things we saw at the show
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by The Editors on September 8, 2008
In a press release Andrew Hourmont, founder and organizer of the Air & Style has announced that “the Swatch TTR 6Star Air & Style Munich 08, originally scheduled for the 29th November, 2008 in the Olympic Stadium Munich, will not be taking place this year.”
We are very sad about the cancellation of the Air & Style Munich 08. We feel sorry for the fans, the riders and for our whole team. After we have seen the best Air & Style of all times last year, the anticipation was huge for this year’s Air & Style in the Olympic Stadium to become even better. But as a company we first and foremost have to finance this expensive happening which is impossible without financial support from sponsors. . . . It is a pity that unlike in countries such as the USA or Great Britain, the communication with young target groups in Germany obviously is not yet considered as important as it deserves to be. We are now focussing on the organization of the top event on January 31st, 2009 in the Bergisel Stadium in Innsbruck and will take care of new, international projects.”
Silly Germans. . .
[Link: TTR World Tour]
by The Editors on September 7, 2008
Olympic medalist Gretchen Bleiler will be signing autographs at the Oakley store at the at the Irvine Spectrum September 13, 2008 from 2-3 PM as part of the mall’s Style Week Orange County festivities. Bleiler will be reportedly gearing “up to launch her first ever, highly anticipated Signature Apparel Series” outerwear line which hits stores in October.
[Link: Style Week OC via Fibre2Fashion]
by The Editors on September 6, 2008

Foam Magazine, Neff Headwear, and The Skateboard Magazine are helping Active President Shane Wallace welcome the world into Active Ride Shop’s newest retail location. It’s Thursday night September 4, 2008 and the place is packed.
Located at 319 7th Avenue in the heart of San Diego’s Gaslamp District the high ceilinged, 7,000 square foot, brick building sits literally on Petco Park’s left field line directly next the gate that 15,000 people walk through each time there is an event. And Shane Wallace is pretty happy about it. “We have the best retail location at the best ballpark in the nation,” Wallace says.
A DJ is spinning to the side of the woodgrain-and-mirrors eyewear display and skateboarder Terry Kennedy and his crew are making some noise. It’s hard to see much of the detail of the store thanks to the sea of people filling ever bit of floor space. One thing that is visible is the bark-covered trunk of an evergreen tree reaching for the roof. “That’s where the snowboards will go,” Shane says. “We had to wait until after this party to get that set up.”
The interior, which was designed by JPS Designs, The Goodwins, and Shane Wallace, is expansive yet retains a boutique feel. Doors open both onto the street and into the ballpark grounds, so in theory people could walk out of an event and through the store on their way home.
With 27 stores in the heart of what Wall Street is calling the worst “housing state” in the nation, Wallace knows that it hasn’t been all parties and DJ’s in action sports retail lately. “I won’t lie to you,” he says. “It’s been really tough year. But it’s going to turn around.”
He smiles proudly as he gazes across the packed store on opening night. “We have a few more adjustments to make, but this is our future,” he says. “This is Active.”
[Update 09.06.08: Just got word that sales in the store’s first two days of operation have been “stronger than expected.”]
Follow the jump for all the photos (click to see them full size).
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by The Editors on September 5, 2008
While we were busy sitting through ASR seminars yesterday Quiksilver held their quarterly conference call. Luckily Reuters was there get all the details: “the company posted a quarterly profit that beat estimates, and stood by its fiscal-year earnings view, sending shares up 13 percent.”
Quiksilver said on Thursday that profit margins were fattened by a higher percentage of sales in Europe and at company-owned retail stores. Results were also helped by a tax benefit. . . . “We had a pretty decent quarter, given how tough the retail environment is around the world,” said Chief Executive Robert McKnight in a conference call with analysts.
Higher percentage sales at company-owned retail stores. . . wonder if that’s how Hollister does it?
[Link: Reuters]
by The Editors on September 4, 2008

Globe’s Gary Valentine and Rodney Mullen hanging out down by the tracks looking for a fight.
More street photos after the jump.
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