Snowboarder Magazine and Mountain High have invited the action sports industry to “ditch work and spend the day doing what we are supposed to do–snowboard” on December 11, 2008. Free lift ticket, lunch, and $1.00 beers are all the reason you should need.
To RSVP email ljohnson@mthigh.com or call 760/316-7830 (all you need is a business card or a pay stub from an approved company.)
[Link: Mountain High via Transworld Business]
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We all know how well it worked in the skate market so now snowboarders Brandon Bybee, Rob Foy, Jason Murphy, and Benson Miller are bringing blanks to snowboarding with a new anti-brand called Blank Snowboards.
We are on a mission to take snowboarding back from corporate America by making snowboarding affordable without compromising the quality. We were there before snowboarding became what it is today: mainstream, unaffordable, and all about the hype. We want to give back to the sport that has given us so many memories, friendships, and great “sick” days by providing the best product at the correct price. We have found that by cutting out all the unnecessary costs (ie: retailers, graphics, and high-paid riders) we can provide the best decks in the industry for ½ the price of any comparable board. We are about the sport not the hype. We are the traditionalists not the trend.
Never quite seen retailers called out as “unnecessary costs” before, but it makes sense. And getting a snowboard for less than 200 bucks does make paying $500 to ride a logo emblazoned billboard seem kind of foolish. Wonder if the major snowboard labels will band together and pressure Transworld Business into creating a special advertorial supplement next fall to help educate the market about how blank snowboards are killing the entire industry?
[Link: Blank Snowboards via The Spectrum]
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Helmet maker Giro is looking into leaving its current location in Santa Cruz for a new larger location in Scotts Valley, California, according to a story in the San Jose Mercury News.
Giro, a division of Easton-Bell Sports with other offices in Los Angeles, Dallas and Chicago, has outgrown the 30,000-square-foot building it has occupied in the Harvey West business park since 1994, and will ask the company’s board of directors to approve the move in December, according to Kwai Kong, Giro’s president of specialty retail business.
Not bad when the city of Scotts Valley is throwing in $75,000 in “redevelopment funds” to help them move.
[Link: San Jose Mercury News]
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[Link: Snowbroader]
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There’s nothing better than a profile in the hometown paper. Take this profile of professional snowboarder Mike Casanova in the Hudson Star Observer for example: the writer’s shameless exuberance is so refreshing. . .
So as a kid, did Mike Casanova ever imagine that he’d be the snowboarding equivalent of a rock star at age 23? . . .Oh, full-blown dream,” he said without hesitation. “I remember sitting there watching videos at my friend Matt Haynie’s house. He would always get all the new (snowboarding) videos. So we would go over to his house and drink Yoo-Hoo chocolate milk and just sit there and geek out watching video after video after video — just talking about all the tricks we wanted to learn.”
We understand completely. He’s a hometown hero to all of us.
[Link: Hudson Star Observer]
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Administrators at Denver’s Brighton High School decided that the Grenade Gloves stickers they were seeing on student’s cars were promoting “terrorism and violence” and required that students remove the stickers immediately.
Senior Ryan McKim said he and at least five other students were asked by school assistant principal Michael Stoffler to either remove their Grenade Gloves-brand stickers from their cars, or face disciplinary action if they are to park in the student lot. Students pay $40 per year to park in the lot.
After calling around, the misguided vice-principal reversed the decision after getting the the straight story from the PR professionals at Grenade.
Hillary Hutcheson, spokeswoman for Portland, Ore.-based Grenade snowboarding apparel, said the purpose of the grenade is simply to inspire people to be “explosive at whatever it is they do.”. . .“Our motto is, ‘Make gloves, not war,’” she said. “It’s about just being explosive in life, going for it, and going big.”
She also mentioned that Grenade co-founder Danny Kass had recently completed “a tour of military facilities in Afghanistan.”
Part of the company’s purpose is to connect students with “missions,” such as getting good grades, designing a Grenade logo, and sending in their best snowboard trick, to name a few.
Just last week we watched an entire season of Danny and the Dingo and didn’t once hear anything about any “getting good grade missions.” Though we did learn a valuable lesson about the dangers of passing out drunk on the trunk of a moving car.
Somebody give Hillary a raise.
[Link: The Denver Daily]
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We keep thinking that the whole Burton Love story finally over, but then some new twist turns up.
For instance: the Burlington, Vermont city council on Monday night voted 12-1 on a resolution requesting that the Burton Corporation meet with local activists regarding the Love and Primo lines of snowboards, according to a story in the Burlington Free Press.
The resolution, a softer version of one originally proposed, doesn’t force Burton to take any action, but rather encourages the Burlington-based company to listen to the concerns of community organizations that say the boards promote self-harm and misogyny.
The rougher resolution apparently called for the company to stop producing the boards.
[Link: Burlington Free Press]
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Breckenridge has always been the season opener for competitive snowboarding. And this year it looks like everything is almost as it should be as the AST Dew Tour launches into their inaugural winter tour December 18-21, 2008 with slopestyle and halfpipe.
The athlete roster reads like the who’s who of the modern . . . snowboard movement, highlighted by multiple X Games and Olympic medalists including snowboard athletes Shaun White, Hannah Teter, Andreas Wiig, Travis Rice and Gretchen Bleiler.
Sadly freeskiing is also included in the event. Which is odd because the AST Dew Summer Tour doesn’t feature inline skating, why would it be included it in the winter events?
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Former Mack Dawg Productions filmmaker Brad Kremer has just announced that he will be heading up Burton’s cinematography division.
It has always been a dream of mine to work for Burton,” says Brad. “I am honored to be a part of such an amazing team and I am looking forward to redefining snowboard media with Burton.”
Soon, everyone who wants to get paid doing action sports media work will need a similar patron.
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Is Quiksilver’s stock price really going to drop below the one buck line today? Because with twenty minutes to go it’s hovering at $1.25. But it got an immediate 18 cent bounce in after hours trading. . . wonder what’s up?
[Link: Yahoo Finance]
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