Snowboarding

Quik Cuts Salaries Off The Top

by The Editors on January 20, 2009

In an effort to cut costs, Quiksilver released info today that it was reducing the salaries of top executives by five percent, according to a story on Reuters.

The current reductions, effective Feb. 1, are in addition to earlier pay cuts implemented in February last year, the company said in a regulatory filing dated Jan. 20. . . .Annual base salaries for the chief financial officer and the chief administrative officer have gone down by 8 percent and 10 percent respectively.

Damn shame. CEO Bob McKnight’s salary is now down 16 percent meaning he’s only going to make $903,000 this year. Hopefully, he can make it through.

[Link: Reuters]

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Jake Burton On Power & Rails

by The Editors on January 20, 2009

No one has done more for snowboarding than Jake Burton Carpenterso it’s nice to see him getting his own Powder & Rails on VBS.tv (especially Burton sponsors the whole thing). Follow the jump for Part 2.

[Link: VBS.tv] [click to continue…]

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Mammoth’s Halfpipe Billboard

by The Editors on January 20, 2009

Mammoth Mountain Play Big Billboard

Mammoth’s LA-based advertising agency David & Goliath thinks outside of the box. But not that far. What is that about one foot out?

[Link: Adrants]

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VF Corp Slice Up Brands, Gatto Gone

by The Editors on January 20, 2009

Dave Gatto is leaving VF Corporation as part of a reorganization according to a story in the News Record.

VF said its Outdoor Americas unit will include the North Face, JanSport and Eagle Creek brands. It will be overseen by Steve Rendle, 49, currently president of The North Face. . . . The second unit, action sports Americas, will include Vans and Reef brands. It will be led by current Vans president Stephen Murray, 48.

Wonder if this is in preparation for any footwear acquisitions.

[Link: News Record]

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Channelle Sladics vs. Elena Hight

by The Editors on January 20, 2009

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Snowboard Magazine’s Issues With Women

by The Editors on January 19, 2009

WomensbStorm Mountain Publishing has created a special issue of Snowboard magazine especially for advertisers who want to promote their women’s products. It’s called The Women’s Issue. And it is just one of the intellectual property items SMP picked up when they purchased Future Snowboarding Magazine. You may remember it as the infamous unpublished fourth issue of The Drift.

“Check out the hottest female riders from our exclusive photo shoot at the Hard Rock Hotel in San Diego.”

This thing sounds loaded with all girl action. Here’s what featured hottie snowboarder girl Gretchen Bleiler had to say about the magazine that features her along with Tara Dakides, Jamie Anderson, Torah Bright and more:

Because of the beautiful imagery, juicy content and overall look of the mag, the SNOWBOARD Women’s Issue has absolutely bridged the gap in being able to please both the hardcore and the recreational snowboard girl. I loved reading every page.”

Juicy content? Bridging the gap? Hardcore? Ah, okay, but wouldn’t the girls just rather be featured in a regular issue?

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GrindTV Moves To The Money

by The Editors on January 19, 2009

Grindtv-1We’re never been big fans of GrindTV, but apparently they are moving from El Sugundo to Aliso Viejo’s TechSpace to be closer to potential sources of action sports revenue, according to a story in the Orange County Business Journal.

“We work with a lot of folks in the action sports industry who are headquartered in Orange County and it made sense for us to bring GrindTV to Orange County,” said Erik Hawkins, the company’s chief executive.

Yeah, the move makes sense. The GrindTV site? It is actually getting much better lately. We’re kind of surprised.

[Link: Orange County Business Journal]

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Shaun White Has Some Fast Company

by The Editors on January 16, 2009

Feature-56-Shaun-White1

The cover story of the latest issue of Fast Company Magazine exposes Shaun White’s amazing sponsorship aptitude: his ability to take money from the right people and keep his personal brand rolling strong.

I was so fortunate to have had some success before the Olympics,” he says. “So when the time came for everyone to come at me, I was able to step back and say, ‘Do I really want to do that? Do I want to be known for airing over some dude who is going aaaahhh! with his teeth gleaming?’ ” . . . White has sought out companies he truly connects with. Working with a tight team of advisers that include his 29-year-old brother, Jesse, and his agent, Mark Ervin of IMG, White sees these deals as a long-term investment portfolio, something that will outlast his knees. Each corporation meshes with a discrete slice of his actual life, and with each one, White dives in and takes a central role, from the design of specific products to pulling deals together among his various partners.

Shaun has been playing it smart from the beginning and it looks like the long game pays off. And we had to laugh out loud when writer Mark Borden described Shaun as having a “strange equine beauty,” because we’ve always thought of his beauty as more simian.

[Link: Fast Company]

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FIS World Snowboard Championships 2009

by The Editors on January 16, 2009

759968277 Cdb4765C Meeting

The whole FIS World Tour and World Championship is like some strange alternate universe that we really don’t understand, nor are interested in understanding, but we’re still a little shocked when we see this: the above photo is (swear to God) a photo of the “The Executive Board Meeting of 2009 FIS Snowboard World Championships.”

That’s a swinging group of shreds if ever we’ve seen one. And it’s no wonder that we have a hard time believe it is really going on right now.

[Link: 2009 Snowboard World Championships Gangwon Korea]

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Pearce And Clark Win European Open Pipe

by The Editors on January 16, 2009

Beo09 Hp Finals Kevin Pearce By Laemmerhirt

If you haven’t read the press release already, check the jump for all the “official” details.
[click to continue…]

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