by The Editors on March 23, 2011
While on tour in the UK, “Canadian heart-throb” Justin Bieber apparently made a trip to Manchester’s indoor shred-dome Chill Factore, according to a story on Men Media.
First he headed to the indoor ski slope at Chill Factore next to the Trafford Centre, before heading down the road for a pitstop at the Daytona go-karting track.
From the photos it would appear that Shaun White doesn’t have much to worry about currently.
[Link: Men Media]
by The Editors on March 23, 2011
Chris Engelsman, the former Publisher of Snowboarder magazine has been promoted to Director of Sales Strategy for the ASG/Grind Network and former Snowboard Magazine Publisher Jeff Baker is rolling in to replace Engelsman at Snowboarder. ASG’s SVP Group Publisher Norb Garret is making strong moves, apparently.
“Both of these moves serve to strengthen our team and help advance the growth of the ASG/Grind Networks and the individual brands such as Snowboarder,” said Garrett. “In his new role Chris will work alongside Elisabeth Murray to help drive our businesses forward across all media as he has done at Snowboarder over the past several years. With Jeff we are thrilled to bring his insights and creative talents back to Snowboarder and anticipate continued growth with our print, events, digital and video platforms.”
Congrats to Engelsman and Baker. Follow the jump for the official word. [click to continue…]
by The Editors on March 20, 2011

This weekend baby Mammoth Mountain won’t be bullet proof, but La Roux will be for the Seventh Annual Roxy Chicken Jam March 24-27, 2011.
The event kicks off with halfpipe and slopestyle qualifiers on Thursday, semis’ on Friday, and the finals on Saturday followed by a free concert from La Roux. For more information on all the all-girl action at Mammoth Mountain next weekend click here or there.
[Link: Roxy]
by The Editors on March 18, 2011
by The Editors on March 18, 2011
Yesterday was Thursday, Thursday, Thursday, today it is Friday, Friday, we so exciting. . . Tomorrow is Saturday and Sunday comes after that, apparently.
Seems we just can’t get enough of those Ark Music Factory kids.
[Link: Whatcoast via Yobeat]
by The Editors on March 16, 2011

This Saturday, March 19, 2011 the Los Angeles based HVW8 Gallery will host a book release party (and art show) celebrating the publication of The Art of Mark McKee, published by Random House.
The Art of Marc McKee marks the first installment of the Seen Unknown series edited by Winston Tseng, art director for Enjoi Skateboards. Tseng has worked with some of today’s most genre-defying visual artists and designers whose work extends well beyond skateboard culture. . . With Seen Unknown, Tseng unifies the diverse range of work by some of his favorite artists, putting it all in once place for readers to enjoy.
For more on Mark McKee checkout his interview with Chris Nieratko on ESPN/Action. Marc’s book signing runs from 7:30 to 8:30 PM.
HVW8 Art & Design Gallery is located at 661 N. Spaulding Ave., Los Angeles, California 90036
[Link: HVW8 via ESPN]
by The Editors on March 16, 2011
The latest company that Shaun White has taken a bite out of is Kraft Foods. Their chewing gum brand Stride has signed a two-year contract to have Shaun be an official brand spokesperson. White appears happy to make room on his helmet for another logo.
“When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things,” said White.
White will reportedly be involved in a variety of exciting things like “promotional activities throughout the coming months” including “giveaways, digital and social media campaigns, and public relations efforts.” We hope Kraft’s contract is a little stickier than Burton’s or White may not show up at all.
Follow the jump for the official details. [click to continue…]
by The Editors on March 15, 2011
Bob and Cheryl Zider, the parents of 15-year-old snowboarder who died from snow suffocation while snowboarding at Tahoe (Chris picture right), have created a $20,000 award “inspire the design of a positive-release snowboard to save lives” according to a story in the San Francisco Chronicle.
Zider, a Peninsula resident, was provoked to action after reading a series of stories in The Chronicle that described how more than 15 snowboarders have died since the Christmas holidays, most in the same manner as his son. . . “It’s time to build a better snowboard binding,” Zider said. “The device I’m looking forward to has to be positively activated on demand by the boarder. . . . While snowboarding is generally seen as no more risky or dangerous than skiing, the risk of death goes up exponentially in avalanche or tree well accidents due to the fact that the board is rigidly attached to the boots, and the boarder is often unable to reach his boots to release in these conditions. Most die of suffocation as a result.”
Most of the pull-release designs we’ve seen over the years have been pretty terrible. Maybe this award will help. For more information on the Award and where to submit plans visit Chrisziderscholarship.org.
[Link: San Francisco Chronicle]
by The Editors on March 14, 2011
Travis Lee Huffman, 22, an employee of the Aspen Skiing Company, was ticketed by the Aspen Police department for reckless snowboarding Saturday, March 12, 2011 after he slammed into a 7-year-old boy, according to a story on The Aspen Daily News.
The victim’s family happened to be videotaping at the time of the incident and captured the whole thing, Snowmass police officer Franz Zedlacher said. . . Huffman, who was in uniform, allegedly caught air off a blind roller and landed right behind the child before immediately colliding with him, Zedlacher said. . . “It was very blatant,” said Zedlacher, who added that Snowmass police watched the video. Huffman “clearly failed” to ride in a responsible manner, he said.
Huffman faces up to a $1,000 fine for his “Colorado Ski Safety Act” violation. Which reminds us: thinking a few yards ahead while riding really can help.
[Link: Aspen Daily News]
by The Editors on March 13, 2011

On Saturday, March 12, 2011 Louie Vito kicked off the finals of the Burton US Open Snowboarding Championship halfpipe with as good a run as he can lay down. He put in three double corks and landed everything smoothly. His run scored an 84.45. It seemed a little low until Kohei Kudo, Iouri Podladtchikov, and Kazuhiro Kokubo took their runs, and then it became pretty obvious that this was no Dew Tour.
Kazu, the defending US Open champion, stole the show when he kicked off a monstrous run that included a frontside alley oop nosebone, frontside 900 melon grab, Michaelchuck nose grab, frontside double cork 1080 and a Cab 1080 melon grab. The rest of the day was spent seeing if anyone could come close.
“I’m so stoked and so happy,” said Kazuhiro Kokubo “I want to say thanks to my sponsors, family and friends, and I hope my win brings a little joy and happiness to Japan.”
No surprises in the women’s event. Kelly Clark won her fifth US Open Halfpipe title (her fourth consecutive) and was followed by Hannah Teter, with Gretchen Bleiler in third. We were very happy to see Bleiler finish a run without sitting. Good to see her back.
Follow the jump for the official word from Burton along with some results. [click to continue…]