While we can’t really say we’ve been wondering what snowboardcross racer Lindsey Jacobellis has been up to this summer, Yobeat.com definitely let us in on a little of her singing summer. Apparently, this is a parody of song from the Disney movie Tangled. Wow.
[Link: Yobeat.com]
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Well, it’s finally official. Holden Outerwear’s Mikey LeBlanc announced this week that Ben Pruess is Holden outerwear’s first CEO.
Effective immediately Ben will oversee Holden’s direction and strategic development as well as daily management of the organization. . . “We are all very happy to have Ben join us as a leader and a team member of Holden,” says company founder Mikey LeBlanc. “We’ve been successful at building beautiful and enduring products, but as we grow we need to improve on communicating the brand message and values. Ben will be instrumental in addressing this issue as well as tackling a wide variety of brand initiatives in the coming years.”
Pruess has been in the game for the distance. First as a touring snowboarder, then Airwalk (back in the glory days), Salomon/Bonfire, and most recently as Global VP of Adidas Originals. Nice to see him back in the snow. For the rest of the press release follow the jump. [click to continue…]
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Future primative snowboards by Corey Smith. Maybe we don’t need $700 snowboards after all.
[Link: Comune]
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. . . and then we learn that Tahoe Dangerzone mastermind Nick Visconti is on Southern California’s Mountain High Pro Team. Somehow Mountain High Dangerzone just doesn’t have the same ring to it.
Guess if SoCal resident Shaun White is going to ride for Northstar at Tahoe, then Tahoe resident NIck Visconti might as well ride for Mountain High. Follow the jump for the rest of the details. [click to continue…]
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We’ve never really understood resort sponsorships. Does actually riding at the resort have something to do with an athlete’s endorsement? For instance, until last week we expected golfer Tiger Woods to actually wear a TAG Heuer. And, until this year, we figured Shaun White actually drank Red Bull occasionally and rode at Park City.
So when we saw that Shaun’s new “home mountain and primary training resort” is now Northstar-at-Tahoe, we wondered if this means he’ll have to ride there. Sounds like he might:
“This feels like a homecoming because I have spent so much time riding at most of Vail Resorts’ mountains,” said White. “With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings.”
As part of this deal Vail Resorts (the owner of Northstar-At-Tahoe) will donate $5 of every Epic Season Pass sold to Shaun’s chosen charity St. Jude Children’s Research Hospital. Follow the jump for more details or click here. [click to continue…]
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In this time of fall snowboard movie premieres it’s good to look back and remember where it all came from. This film of Gunnar Burgson and Vern Wicklund reportedly using their new snow sliding invention in the early 1940s proves that the basics of sliding on snow really haven’t changed all that much in the last 70 years.
Follow the discussion of this clip started by OG shred Andy Coghlan in the facebook History of Snowboarding group.
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Clint Peterson does all the work while Shaun White waits in the van.
[Link: @Shaun_white]
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The crew at Push.ca has a snowboard video series called Living Legends in which they profile some of the biggest names in Canadian snowboarding. Kevin Sansalone has had a impact on world snowboarding for years. Watch and remember (or maybe even learn).
[Link: Push.ca via Board As Fuck]
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In a review of magazine advertising for the first half of 2011 (January through June) the The Association of Magazine Media is reporting that business is slightly up compared to 2010. But only by 1.3 percent. In the action sports magazine space*, however, Transworld Media is pulling through with gains much higher than the average on every title except Skateboarding and Wakeboarding.
Here’s how the titles look in order of performance based on total advertising pages sold in first six months of the year (click here for past reports):
2011 2010 %Chg TRANSWORLD MOTOCROSS 500.22 440.49 13.6 TRANSWORLD SURF 407.77 372.29 9.5 TRANSWORLD RIDE BMX 130.25 120.41 8.2 TRANSWORLD SNOWBOARDING 351.08 337.17 4.1 TRANSWORLD SKATEBOARDING 432.24 463.30 -6.7 TRANSWORLD WAKEBOARDING 205.86 222.48 -7.5
*Transworld Media is the only action sports publishing company whose titles are tracked by The Association of Magazine Media’s Pub PIB.
[Link: Association of Magazine Media]
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Kelly Clark won her tenth consecutive halfpipe contest, and Japan’s Ryo Aono (picutred left) stomped past Louie Vito to finish off at the 2011 Burton New Zealand Open. Mark McMorris and Jamie Anderson won the slopestyle comp.
Ryo Aono’s championship run started strong with a Frontside 1080 which lead into a Cab 1080, Frontside 900, Backside 900 and Frontside 1080 Double Cork. In second was Louie Vito (USA) with a Crippler, Backside 540 Mute, Frontside 1080 Double Cork, Cab 1080 Double Cork Truckdriver and Frontside 1080. Coming in third was Iouri Podladtchikov with a run that included a Cab 1080, Crippler, Backside 1260 Double McTwist and Frontside 1080.
For more official details and all the results follow the jump. [click to continue…]
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