Greg Dacyshyn, Burton’s Chief Creative Officer, had a column on “innovation” in the Burlington Free Press today. In it he talks about how meaningful the term “standing sideways” is to him and how innovating Burton is.
As for innovation, there is no denying that it is at the core of what we do here at Burton. We’re literally obsessed with making our products better. It started when Jake Burton hand-built over 100 different snowboard prototypes in his Vermont barn back in 1977. At that time he was making snowboards using the construction techniques of skateboards, surfboards, boats, water skis, and even solid wood furniture. He tells a great story about how, since there were no snowboard manufacturing machines, he had do it all by hand, and almost killed himself twice when wooden blanks shot off his hand router and went through a wall.
Click the link for the rest.
[Link: Burlington Free Press]
Douche.
Very innovative article – spewing the same 30yr old story that even my grandmother knows by now – “Jake made boards in his barn, our riders are our secret weapon” blah blah blah…PR written scribble….how about a cool story on something innovative you are working on now? Nothing innovative or creative in this PR piece…
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