What do you do if you’re a creative agency with a bunch of snowboard sport clients and there’s nowhere to place the amazing print pieces you’re creating?
Well, if you’re Jeff Baker and Mike Basher of Axis Media you reanimate your old brand with a little help from the former publishers at Storm Mountain Media.
“I’m excited to connect Axis Media and SNOWBOARD and resume the title’s previous success,” says Baker. “Being able to work with an independent brand, and assemble a team of some of the best media talents in our space, is an incredible opportunity…” Baker elaborates. “The media landscape has gone through some tough changes these past years, but with that comes the opportunity to get back to our roots and allow independent media to bring back the excitement that’s been lost through all of the corporate acquisitions and closures.”
We still love print, and snowboarding, and Draplin, and their whole crew so we’re stoked. You should be, too. For all the details, please follow the jump.
What gives them the gumption to make this claim? Almost 20 years in the business of making masks, tubulars, gaiters, and any other kind of face and neck covering someone down with winter has in their bottom drawer. NAROO designs to be one thing in particular, which is breathable. Then it combines that breathability with a bunch of other functions that can vary based on clime and need. For those of us who love the snow, we need something we can breathe in, something that as prevents foggy goggles, and something thermal that warms and humidifies the air.
Summertime, and the parking it loathsome. Beach is packed, and the tourists are lame. Oh, your Daddy’s tired and your ma is on fire, so sunscreen up little grommet, tighten up your game. Here are the latest news headlines you can use. Yes, we’re still doing this and by hand to boot. Enjoy [click to continue…]
We were saddened to learn that Vans co-founder Paul Van Doren died yesterday, Thursday, May 6, 2021. He was 90.
“In 1966, Paul, his brother James Van Doren, and their friends Gordon, Ryan Emmert and Serge D’Elia became partners in opening the first Vans store, according to Wikipedia. It took a year to build and set up the factory at 704 East Broadway in Anaheim.”
A week and a half ago Paul’s memoir Authentic was released.
In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old “service boy” at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue.
Thanks Paul for all you did for all of us and for living an incredible, authentic life. Our thoughts are with the entire Van Doren family. If you have a Paul Van Doren story to share, please leave it in the comments.
Yet again we have gone through all the action sports headlines so you don’t have to and distilled them down into a long list of stories you might be interested in. If not, no worries. It was good exercise for our copy and paste fingers. Never want to let those keyboard skills get on the fade. Follow the jump and enjoy.
Italian big mountain snowboarder and Chamonix, France local Luca Pandolfi died in an avalanche in Aosta, Italy on Wednesday, March 17, 2020. He was 47 years old. Jones Snowboards, his longtime board sponsor had this to say about Pandolfi.
Standing tall, with a smile as big as the boards he rode, Luca Pandolfi was not your average Chamonix shredder. Luca was a native Italian from the Piedmont region, but he lived in Chamonix for the last decade and his riding style mirrored his background. He put his heart and soul into every turn he made and was a cutting edge alpinist who chased untracked trophy lines and first descents all over the world. When he dropped in there was no mistaking his motivation, he loved to ride fast and rip big turns in big terrain.
For more on his life including a memorial photo gallery, please click the link.
Hi. Hope you had stellar Et tu, Brute and St. Paddy’s Days. Been missing out on the news? Here it is. Follow the jump for a list of stories that have something to do with snowboarding, skateboarding, surfing, fashion, and/or business.
Blast? Cold blast? Arctic air freezing you pipes? As a warm up, please check out the latest news stories that caught our attention since the last time we posted a list of headlines. And that was a while ago. Admittedly.
Everyone needs a roll around skateboard and why not have one built out of rejected Jones Snowboards. Now, thanks to the French it is all possible.
Adrien Reguis and Vincent Gelin founded NoK, a company based in Grenoble, France that specializes in making skateboards out of factory rejects and warranty snowboards. Using a CNC cutting table, NoK chops cruiser skateboard decks out of the middle of a snowboard. The repurposed skate decks are then fitted with new grip tape, trucks and wheels to make a unique and high performance sidewalk surfer. It’s the ultimate upcycle for a snowboard that would have otherwise ended up in the dumpster!
For the rest of the NoK story, please click the link.
In December of 2019, a group of Jones Snowboards team riders was involved in a serious avalanche in the Lake Tahoe backcountry. Luckily, no one was injured, thanks to the quick work of the rest of the riders in the group.
We’re humbled to share the story of this accident, and the lessons learned from everyone involved, in a new educational video. Please watch and learn from our mistakes about how to avoid such a close call with tragedy, and why it’s crucial to practice your avalanche rescue skills at the start of every season.
What do you do if you’re a creative agency with a bunch of snowboard sport clients and there’s nowhere to place the amazing print pieces you’re creating?
Summertime, and the parking it loathsome. Beach is packed, and the tourists are lame. Oh, your Daddy’s tired and your ma is on fire, so sunscreen up little grommet, tighten up your game. Here are the latest news headlines you can use. Yes, we’re still doing this and by hand to boot. Enjoy
