Bonfire’s Amy Eichner has been promoted to the position of Product Line Manager for the brand and Kevin Stevenson is now Marketing Manager of both Bonfire and Salomon.
Brad Steward, Head of Action Sports at Amer commented on both of the appointments, “Amy and Kevin make this all so easy. Great riders, great concept and idea people—I now have the dream team, 2-headed monster, sonic fist of doom, to unleash on marketing and communication.”
For more on Amy and Kevin and exactly what they’ll be doing in their new positions, follow the jump. [click to continue…]
Tonight, (Monday, Janaury 23, 2012) Bryan Iguchi will be at D&E in Aspen, Colorado for stop two of his A Back Country Awareness Tour. Over the next month The Guch will be visiting eight shops in the west to discuss back country snowboarding and the safety issues that go along with it. As Iguchi says:
To be honest my pursuit of pow hasn’t been all fun and games, I’ve had to endure a lot of harsh situations, extreme cold, frostbite, I’ve been lost overnight in wilderness with no food, water or shelter and have lived my worst nightmare suffering the painful loss of a few friends. . . I’m not trying to scare you but I think it’s important to understand the risks of backcountry riding and how to go about it as safely as possible. The mountains must be treated with respect and I hope to give you some insight of how to be more prepared in the mountains. This tour is set up as a casual “shop talk” designed to bring basic awareness to riders who are new to the backcountry and want to learn how to do it safely.”
Knowledge is power. The tour rolls through Colorado, British Columbia, Washington, and Oregon. Check in with Iguchi if you have the chance. Click the image above for all the details.
A 34-year-old snowboarder from England reportedly died last Tuesday (January 17, 2011) after hitting either a tree or a sign post at Lake Tahoe’s Heavenly Mountain Resort, according to a story on MyNews4.com.
Officials say he went off the California trail at the intersection of Tamarack return and hit either a tree or sign pole. Ski patrollers attempted to save the victim from England but he passed away before arriving at Barton Memorial Hospital.
The snowboarder was wearing a helmet at the time of his crash.
The Vans Bowl-A-Rama returns to Australia’s Bondi Beach for the eighth years as largest concrete skateboarding event in the Southern Hemisphere kicks off on February 21, 2012.
In its eighth year, the event boasts a four day line up of skateboarding infused cultural activities in the lead up to the competition on Saturday 25th of February in which crowds will witness the most impressive line up of skate talent battle it out for an overall prize pool of $80,000 – the biggest prize pool yet. . . “We’re thrilled to be able to announce a 25% increase in the overall prize purse this year,” comments Co-Founder, skatepark designer, and skater Chad Ford. “It’s something we will try and continue to do every year in order to look after and foster the talent within this growing sport.”
For those like us, who missed the whole thing, please follow the jump for the results and a short promotional video on how Eric Willet did it again. [click to continue…]
. . . it was hard to even think about the movie, let alone sit down and edit hours of his footage from the winter. It wasn’t until Blake Paul sent me an email highlighting the fact that one of Aaron’s goals all season was to get everyone down to Chile and film a segment for the movie that I came to realize something that should have been so obvious. We had to head South and finish what he had started. Although we were physically missing the one person who really should have been on that trip I feel like he was actually with us more than ever. We’ll miss you A-ROB!
Manifest is the completion of the project and it’s well worth a watch.
Bern has partnered with 686 on a pair of helmets that will go perfectly with 686’s 2012-2013 outerwear collection. A limited edition run of Bern’s Watts and Lenox helmets will feature graphics with the look of real denim.
686 President and Creative Director, Mike West, says, “For our 20th anniversary collection, we wanted to work with companies with the same high standard of quality, innovation and unique design that we’ve come to be known for. Bern fits that mold perfectly and we’re more than pleased with the project.”
We’re super stoked to report that according to a memo sent out to Burton employees this week Jake Burton’s “cancer is toast.” Jake says:
It appears that my cancer is toast. It’s scans and observation from here forward. There is still the possibility of surgery or some radiation down the road, but it will be clean-up in nature and I’m not too stressed about it. As my oncologist Steven Ades said, “Jake, you get your diploma”. . . As I transition from being a patient to being a survivor, I move on with enormous respect for both cancer (‘The Emperor of Diseases’) and chemotherapy (how can something so beneficial be so simultaneously harmful).
Jake goes on to thank Donna, his three boys George, Timi, and Taylor and the entire Burton family. We knew he’d power through this flat spot and now we’re wishing him prolonged health. Follow the jump for the complete memo. [click to continue…]
Salomon Snowboards has added a flexible heel loop to their bindings making them reportedly offer up much better board feel and a more natural flex while riding. It’s called ShadowFit.
Featuring a flexible heel loop for enhanced natural fit and flex with boot, Kevlar Quickwire for optimal strength, support and transmission, and a baseplate engineered for weight reduction and better board flex under foot. The result — a fully anatomical fit with unrivaled response and tweakability, in one ultra-light and comfortable package that allows your whole kit to flex as one.
Louif Paradis seems to like it. Follow the jump for the official word. [click to continue…]
Not that snowboarders need another reason to be distracted, but RED and Frends have teamed up on a Helmet with sound.
RED’s team favorite gets juiced up with the Frends music experience. Audio inspired and designed with the Air Band 180 Fit System, removable ear pads and internal padding for a lower profile fit—Make Frends with the Hi-Fi.
As the video suggests, Danny Davis thinks it’s a pretty nice set up. . . even for driving trucks.
Bonfire’s Amy Eichner has been promoted to the position of Product Line Manager for the brand and Kevin Stevenson is now Marketing Manager of both Bonfire and Salomon.
