Spy’s short-lived cunalingus billboard featured high above Highway 101 in Encinitas, California is getting press worldwide for having been pulled down after only one day, according to a story in the UK’s Daily Mail Online.
The signage was meant to be a tongue in cheek promotion of SPY Optic’s new line of ‘Happy’ lenses, which purportedly lift one’s spirits with their special design. . . ‘We are a happy brand,’ Spy Marketing Director Devon Howard said to MailOnline. ‘It’s what makes us happy-being on people’s faces.’ . . Thousands of San Diego drivers sped past the sign yesterday, the only day it was displayed, and it appears their complaints swayed the owner of the advertising space to quickly rip it out of sight – but not out of mind.
Apparently, the billboard maybe too many motorists squirm. Hopefully, Spy will get the critics licked and put something back in there real soon. For the official word on the Happy Lens, which is what this whole campaign is really about, follow the jump. [click to continue…]
Feeling bad that you might miss something at Surf Expo this week? Well, here’s something we wish we missed from Boardworks Surf: it’s a Wake SUP Board. Forget the fact that if you’re surfing behind a boat you don’t need a paddle. Ignore the whole rope thing and there you are standing behind a boat with a paddle. We were, however, left with one question: was that Jeff Baldwin staring in a cameo eating scene?
Raen’s new Kiernan sets the style bar high with large round lens shapes (finished with Optics by Carl Zeiss Vision) and “bold zyl acetate silhouette.” The shades featured above are the Brindle Tortoise, but they come in three other fashionable finishes. Click the link to check them out in more detail.
Raen Optics is kicking down what they’re calling the “boldest offering in the new collection” with the women’s shade, The Pogue.
The Pogue is equal parts praying mantis and Audrey Hepburn. For women who don’t mind being asked, “Where’d you get those?” five times a day. Art Deco flair and Optics by Carl Zeiss Vision.
Beer is a pretty popular thing these days. We personally haven’t seen much good come from the mass consumption of alcohol in general, but hey, if O’Neill want to sell some surf gear to guys who have a Pavlovian response to the old blue ribbons logo, then why not go for it.
“This season, we stayed true to our roots and designed with the American heritage in mind. The collaboration with PBR is a great way to celebrate the legacy of two American brands,” says Shawn Peterson, Vice President of O’Neill Men’s Design.
Really, what beer drinking surfer doesn’t want a shirt with a keg of Pabst on it? Drink up, O’Neill. Have another beer. This entire collection will be available at select retailers nationwide. Probably wouldn’t be a bad idea to put it in a couple truck stops, mini-markets, and retro, hipster biker bars while they’re at it.
On Thursday, August 2, 2012, Vans and Captain Fin Co. are celebrating the launch of the new Tanner Gudauskas Rata Mid Surf Sider with a party at Thalia Surf Shop in Laguna Beach, California.
Tanner Gudauskas x Captain Fin Co. color way designed by Vans Surf team rider Tanner Gudauskas and Captain Fin founder Mitch Abshere. Captain Fin Co. fuses art, music and performance to create unique surfboard fins and is well-known for embracing and supporting the creativity of its riders, including our very own Tanner Gudauskas.
Raen Optics just launched this attractive look fashion frame called the Nera (nice letter scramble).
The style is also a collar with surfer, photographer and all-around creative powerhouse Warren Smith, known for his singular blog, proxynoise.com. The Nera in Matte Black/Brindle Tortoise (shown) stands out as particularly striking and the frame also comes in a cool Ivory, a laid-back Black, and a Brindle Tortoise. . .”All of these styles are pulling from the same mid-century design language we’ve been using to drive the collection all along, but these are the clearest renditions of that inspiration,” says Brand Manager and Designer Jordan W. Percy of the Nera. “We’re pulling most of our inspiration from late 40s-to-early 50s vintage eyewear — the same ‘vintage’ that inspired the ‘vintage’ from the 80s”.
But the Nera isn’t all. They’ve also launched their first ever women’s specific frames the Asper and the Pogue. Check them out after the jump. [click to continue…]
Reno, Nevada based snowboard company Smokin’ has launched a small selection of longboard skateboards, according to a post on their website. Called, Street Slayers, the boards are simply: snowboarding pavement emulation divides.
We consciously approached longboarding with a fresh perspective, giving little regard to traditional design and heritage. We aren’t interested in trying to fit the mold of what other companies offer, we just want to make shapes we love to ride. You won’t see any toes on the nose pintails from us anytime soon; we make snowboarding pavement emulation devices. Our street slayers are tools for making the concrete jungle feel like your home mountain. We wiped the slate clean and implemented radical new design and construction techniques to shake up the way people perceive what is capable standing on 4 wheels.
The boards come in three shapes and sizes: The Sledge hammer, the Black Wood, and the Coughin. If you’re into longboards, click the link for all the details.
Supra Footwear is finally setting up some shoes that rad dads can buy for their kids. And it’s about time.
The four styles presented at the launch—Skytop, Vaider, Cuban, and Weston—are available in a full range of kids’ sizes (11-6). The first three styles are well known to SUPRA fans, as they’re the favorite footwear of some of the world’s top athletes and celebrities and have graced the pages of magazines and appeared on red carpets the world over, but the final style, the Weston, was created exclusively for kids.
We always figured the Skytop would sell better in kids sizes anyway. The shoes are available for purchase right now at Supra retailers and online. Follow the jump for the official word. [click to continue…]
The Ellington, released today (July 16, 2012) by Supra, is featured in this edit shot entirely in New York City.
The technical features of the Ellington begin with the lightweight, full length SUPRAFOAM midsole that is thicker in the heel for impact protection and thinner at the toe for better board feel. It rests upon a rubber outsole with sidewalls in the toe and ollie area. The mid top collar, as well as the molded, internal ankle pods provide support and a snug, comfortable fit while retaining movement. A SUPRAFOAM footbed, with mesh sock liner, gives comfort and impact protection. The herring bone pattern in the sole’s high friction areas supplies superior grip.
Erik Ellington seems right proud of his new kicks:
“I think this shoe is a good combination of something that is functional, and it protects your feet, and it looks good,” Erik said. “I tried to incorporate all those things and I think we came out with a really good shoe. I’ve been with SUPRA since the beginning, in 2006, and I’m stoked to release my sixth shoe, the SUPRA Ellington.”
The Ellington retails for $85 and is available online and wherever Supra shoes are sold. Follow the jump for the official details and photo. [click to continue…]
