[Link: ibox]
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Skateboarding
Companies who want to extend their eco-cred are hunting far and wide for people who can help them look green even when they aren’t. Enter Eric Ritz. His company Global Inheritance has helped Fuel TV with their Swerve Festival and more impressively, helped the X Games squeeze onto the eco-marketing bandwagon. ESPN’s Chris Stiepock calls him a “solution-based realist.”
In fact, what Ritz says sets him apart is that he and his “Generation Y audience don’t see big business as the enemy.” Convenient, huh? And so commercial.
[Link: LA Times]
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They guys at Skate and Annoy found a cool little do-it-yerself project that a guy named Jerbearisapimp9 built that allows him to carry a skateboard around in a briefcase like a proper businessman.
Jerbearisapimp9 makes excuses for his ghetto briefcase, but it adds a certain amount of sophistication to his setup. Everyone should show up at a session with a briefcase if they mean business. Check out the Foldable skateboard, BOA.
This would definitely make airline travel with a skateboard much easier. And think what it would do for our image?
[Link: Instructables via Skate and Annoy]
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For a while this week Vans was getting credit for a new skateboarding game for Apple’s iPhone called Finger Fracture, however, someone pointed out to the editors at the Kotaku video game blog that all the screen shots for the “new game” were simply lifted from Tony Hawk’s Project 8 and Photoshopped on to the iPhone. Aside from being a complete hoax, what this really shows is how much play a skate/snow/surf brand could get in the tech media for launching a solid iPhone action sports game. Anyone listening?
[Link: Kotaku]
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Volcom is blaming a “weak retail environment” for causing it to lower it’s 2008 financial outlook.
The apparel company now says 10 percent earnings growth and 18 percent revenue growth “are achievable” in 2008. It previously forecast 20 percent growth for profit and sales. . . . Volcom now expects to report fourth-quarter earnings of 29 cents or 30 cents per-share on revenue of $67 million to $68 million. Volcom earlier estimated profit of 30 cents to 32 cents per share and sales of $70 million to $73 million.
[Link: CNNMoney.com]
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It’s been rumored forever and denied forever, yet strangely today it was officially announced that Volcom, the big, powerful, publicly traded company has purchased tiny, core, eyewear company Electric Visual for $25.5 million in cash. Wooly is happy about it.
Culturally, Electric is a perfect fit for our company,” Woolcott continued. “We’ve known the Electric team for a long time, and we recognize they share the same passion and love for action sports as we do here at Volcom. Our companies are very much on the same wavelength, sharing similarities in product distribution, marketing efforts and a strong commitment to quality and innovation. Everyone here is stoked to welcome Electric into the Volcom family.”
Bruce Beach, who continually denied any such thing likes the idea as well (not surprisingly).
We believe this partnership will enable us to take the Electric brand to the next level,” said Bruce Beach, co-president and chief executive officer of Electric. “We are very excited about working closely with the Volcom team to grow our existing eyewear business and further expand into new product categories. Additionally, this partnership will enable us to grow our retail relationships and to continue to strengthen our operational capabilities.”
And we’re happy because it means we know at least four more millionaires. . . and they’re good people to know.
[Link: BusinessWire]
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A gentle Canadian machinist lovingly goes over the basics of his 20-year-old chainsaw-powered skateboard. “Sometimes in life things aren’t what they seem. . . ”
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Brian Schaefer, the founder of Skate Park of Tampa is interviewed by the local paper on the eve of the 14th Annual Tampa Am event. He talks about skateboarding and the beginnings of the park.
We at the time didn’t have this big picture of, like, this is where we want to be in 10 years, and this is where we want to be in 15 years. It just kind of happened and evolved. Ryan Clements, Barak Wiser, Rob Meronek, our crew has helped take it to the next level. I had no idea we’d be where we’re at.
[Link: Tampa Bay Online]
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Rossignol, in one of the most insanely misdirected marketing ploys ever, has hired skater/artist Steve Caballero to design the graphics for a pair of their new S7 twin-tip powder skis. How’s that for a collab? Talk about trying to suck some life out of skateboarding. They’ve also enlisted Andy Howell to wave his magic skateboarding art wand over another pair of skis. Is this for real? No wonder Bob McKnight is “anticipating continued weakness.”
[Link: Seven Artistic Sins via Source]
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Shares of Zumiez fell 13 percent to a new year low when the retailer “slashed its fiscal 2007 outlook after it posted holiday sales below its expectations.
Shares of the online and mall-based retailer have slumped nearly 65 percent since their October 2007 highs, as concerns about warm weather hurting winter sales worried investors. . . “Although holiday sales were positive, we did not experience the across the board strength that we had planned for,” Zumiez Chief Executive Officer Rick Brooks said in a statement.
[Link: Reuters]
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