Rossignol, in one of the most insanely misdirected marketing ploys ever, has hired skater/artist Steve Caballero to design the graphics for a pair of their new S7 twin-tip powder skis. How’s that for a collab? Talk about trying to suck some life out of skateboarding. They’ve also enlisted Andy Howell to wave his magic skateboarding art wand over another pair of skis. Is this for real? No wonder Bob McKnight is “anticipating continued weakness.”
[Link: Seven Artistic Sins via Source]
