by The Editors on March 27, 2008

Failed pro snowboarder Rick McCrank is part of the new push by Peta2, the worlds largest youth animal rights organization, to promote being nice to animals.
Shown on his skateboard doing a noseblunt in 15 sequential shots, McCrank goes on to say, “I am a professional skateboarder, entrepreneur, and father. For me, eating meat feels unnatural.”
I can’t say I disagree, Rick.
[Link: Peta2]
by The Editors on March 20, 2008

DVS, Spotlight Productions and The Copenhagen Skatepark are kicking down the second annual CPH Pro – Copenhagen, Denmark June 20-22, 2008.
Staying in tune with last year’s event, Pros from around the world will converge upon Copenhagen for three days of skateboarding, parties and Viking traditions. This year, the event will take place on the weekend of, “Go Skateboarding Day”, which will bring even more action!
Follow the jump fro the rest of the press release.
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by The Editors on March 19, 2008

Cullen Poythress, the new marketing manager at DVS Shoes is thanking Podium Distribution for moving him out to Cali when they did. Poythress, who previously worked for Surf Expo in Atlanta, moved out of his place one week to the day before the tornado destroyed his apartment at the Fulton Cotton Mills Lofts. “DVS saved my life,” Poythress said. “Literally.”
Poythress’ apartment window is the fourth from right in the bottom right hand corner of this Atlanta Journal-Constitution photo. “The tornado touched down on top of the place and ripped the whole roof off,” he said. “My new flat screen would’ve been laterd.”
As happy as he is with the new job, he’s also happy to have left the ATL. “We got out just in time,” he says. Now, lets just hope for no earthquakes.
by The Editors on March 16, 2008
by The Editors on March 14, 2008

Transworld Business is reporting that the seminal core skateboard magazine Big Brother will make it’s return in digital format as part of Jeff Tremaine’s new website Jackassworld.com.
“Right now the plan is that Big Brother will be a section of Jackassworld,” says Tremaine. “We’re going to put up all the back issues and anything we do skateboarding-related will be housed there as well.” . . . New content for Big Brother will focus mostly on skateboarding, and most, if not all of the O.G. Big Brother lineup are lined up to contribute, including Dave Carnie, Sean Cliver, Rick Kosick, Dimitry Elyashkevich, Earl Parker, and Tremaine himself. “Hopefully Marc McKee and everyone else from the original crew will start contributing,” says Tremaine.
We have missed it, but we’re guessing it will never be the same. Because as we all know, money changes everything.
[Link: TransWorld Business]
by The Editors on March 13, 2008
Lots of changes going on in the Sole Tech web world lately, including this update to the Emerica site:
The Team page has a new look and, more importantly, some new sections. First, there’s Community, in which you can browse through all of the content recently uploaded by All Emericans; as well as search for specific news, photos, videos and even users in the search box at the top.
Right next to Community, there’s a new Channels section, in which you can stay updated on specific groups. Right now, there are only two channels available: Emerican Royalty (mostly skaters who work here) and Emerica Europe, but more will be coming soon!
[Link: emerica]
by The Editors on March 10, 2008

He’s a great guy and a great story and it seems that USA Today, just can’t get enough of skateboarding’s chairman of the board Tony Hawk. And Tony seems ever ready to do answer all the same old questions.
Hawk, like Tiger Woods and Michael Jordan, belongs to that rare breed of athlete-entrepreneurs whose names and brands have transcended their sports and become mainstream icons in the popular culture.
He is definitely a work-a-holic who keeps his empire rolling.
[Link: USA Today]
by The Editors on March 7, 2008
Quiksilver has not been having a great first quarter. Though their total revenue is up 14% over first quarter 2007, they are down nearly $20 million in profits compared to last year:
Consolidated income from continuing operations for the first quarter of fiscal 2008 was a loss of $14.7 million, or $0.12 per share, compared to income of $6.8 million, or $0.05 per share, for the first quarter of fiscal 2007. . . . Robert B. McKnight, Jr., Chairman of the Board, Chief Executive Officer and President of Quiksilver, Inc., commented, “Although we are not satisfied with our financial results in general, we are pleased that our core apparel and footwear operations enabled us to partially offset the more difficult than expected results from our wintersports equipment business. As we go forward, we are energized to regain focus on our core opportunities. We are executing a variety of strategies to improve our gross margin, reduce our expense levels and generate cash flow to repay our indebtedness. We are resolved to continue to pursue strategic transactions to reduce or eliminate our exposure to our wintersports equipment business.”
[Link: MarketWatch.com]
by The Editors on March 7, 2008
by The Editors on March 6, 2008
Shred or Die is a blown out user generated content site anchored by “celebrity” skateboarder Tony Hawk and funded by Will Ferrel and his Funny or Die friends. Enough said. Full press release after the jump.
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