Shred or Die is a blown out user generated content site anchored by “celebrity” skateboarder Tony Hawk and funded by Will Ferrel and his Funny or Die friends. Enough said. Full press release after the jump.
New Action Sports Video Website ‘Shred or Die’ Officially Launches – www.shredordie.com
With Over 1000 Videos Uploaded New Website Finds Its Niche As The Premier Destination for Action Sports Video
ShredorDie.com is a Collaboration of Creators of FunnyorDie.Com And Skateboarding Icon Tony Hawk
LOS ANGELES–(BUSINESS WIRE)–ShredorDie.com, the premier action sports destination has officially launched. Since the site’s soft launch last October, over 1000 videos have been uploaded and traffic has been growing by double digits every month. The website is a collaboration between the creators of funnyordie.com and skateboarding icon Tony Hawk.
“I’m excited to be a part of Shred or Die because I like the idea of creating a site where action sports fans can find content from professional and non-professional athletes, as well as creating their own and sharing it. The action sports community has a unique camaraderie and our site reflects that,” said Hawk.
Ripping its way to becoming the ultimate community for professionals, amateurs and action sports enthusiasts, ShredorDie.com is updated daily and includes videos from all the top action sports athletes, including Shaun White and Ryan Sheckler as well as celebrities like Ed Helms, Christian Slater and Isaac Brock of Modest Mouse. Hawk’s own “Dissent TV” series, where he conducts interviews with athletes, artists and actors he meets during his travels, has become one of the site’s signature favorites.
Upcoming ShredorDie.com videos include a horrific new Big Air Ramp wipeout; motocross long jumper Ryan Capes going 306 ft — 4 feet shy of long distance jump record he set live on ESPN; and some exclusive outtake footage of skating icon Rodney Mullen.
ShredorDie.com features action sports videos, with an emphasis on skate, snow, surfing, BMX, motocross and action sports culture. Hawk, a founder of the site, provides creative direction to ensure that ShredorDie.com offers visitors the best of professional and non-professional action sports content. Like FunnyorDie.com, the site makes use of a simple and compelling “shred” or “die” voting system that helps ShredorDie.com uncover and highlight the best possible content.
About Tony Hawk Inc.
Tony Hawk Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.
About Or Die Networks
Or Die Networks is a rapidly growing group of celebrity-anchored video websites each targeting specific areas of interest. Each site in the network operates as its own venture, but leverages centralized infrastructure, resources, and technology to ensure world-class features, performance, and ad sales. Funnyordie.com, the first site in the network, launched in April 2007 and is already one of the most visited comedy sites on the web according to publicly available data at www.quantcast.com.
