So many talented product designers waste time creating jacked up boards that roll.
A concept by designer Maciej Puzon, the Pumpboard can deflate down into a roll-able form, and puff back up when you need it.
Why not work on a perpetual motion machine and leave skateboarding alone?
[Link: Dvice]
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Skatepark of Tampa’s Boards for Bro program is getting bigger every year. This December 20, 2008 they will be distributing 300 skateboards to Tampa, Florida’s low-income children, according to a story in on TampaBay.com.
Boards for Bros has provided skateboards to low-income children since 2006. Organizers get plenty of board donations. But the charity falls short on the amount of trucks, wheels and other hardware needed to make a skateboard complete. Ready-to-roll skateboards can cost up to $150.
But that’s where Chad Cardoza’s 99 Bottle of Beer On The Wall art show came it. He raised $2,000 to complete the skateboards. Nice work.
[Link: TampaBay.com]
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Eric Bush, the 14-year-old Baltimore skater who became web famous when a Youtube video of him being harassed by police officer Salvatore Rivieri showed the rest of the world what many skateboarders put up with on a daily basis, has be given the right to sue the officer.
A Baltimore judge ruled Eric Bush can continue with his case, even though he was late notifying the city of his intent to sue.
The judge denied a motion to dismiss the case, saying Bush had shown good cause for missing the deadline.
Officer Salvatore Rivieri was removed from street duty shortly after the incident made headlines and, thankfully, has yet to return.
[Link: WBAL TV]
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Danny Way checks in with The Wall Street Journal writer Conor Dougherty to discuss the state of x sports, the mega ramp, and his Brazil back breaking, and as usual comes off as the talented tough guy that he is.
If you’re not ready to be able to face the repercussions of what you’re doing, then I really feel like you shouldn’t be doing it. You’ve got to be geared up for the worst-case scenario and be able to accept that before you get up there and before it happens. You don’t go up with a negative mind set, but by no means do you underestimate what the hazard is.
Spoken like a true bad-ass.
[Link: The Wall Street Journal]
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Rumors from the UK are emerging regarding the demise of one of our favorite skateboard magazines. Factory Media “Europe’s largest action sports publisher” is apparently redirecting their efforts and calling an end to Document Skateboard Magazine. The following note was eventually posted on their site.
I’d personally like to thank all contributing writers and photographers, advertisers, all the real skate shops, skaters who let us photograph them, everyone that let us sleep on their floors or skate their ramps and anyone who ever bought the mag, it’s been a blast! See you out skating, Sam.
Some sources claim Factory Media will turn their efforts toward a more lifestyle oriented product (+1?). Wonder what will happen with Kingpin and Sidewalk? We always thought three skateboard magazines was a couple too many.
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We’ve never really seen the work of “action sports” marketers laid out so succinctly as in this story about ASA Entertainment in Florida Today.
Gen Y consumers can be a hard market for advertisers to crack, but an Indialantic company has found a way to lure teens and 20-somethings to its clients. . . . Marketing agency ASA Entertainment fuels brand loyalty through the use of action sports events that plug into young consumers’ psyches. . . “Action sports are a great way to reach the market,” Bratman said.
Found a way to lure teens? . . . Fuels brand loyalty through the use of action sports? We know that’s the whole point of sponsors, but still it sounds so dirty. We feel so used.
[Link: Florida Today]
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EA is rolling out Skate2 and G4TV’s Raymond Padilla sat down with Darren Navarrette to talk video gaming with the “handplant specialist.” What kind of games does Navarrette like?
I guess I like shooting people. Yeah? Though I’m more of a sniper kind of guy. I wish there were more games that only emphasized just sniping. Of course I like Madden, NBA Live games, that kind of stuff. It’s funny, because I always liked football as a kid, but I never really played it in an organized way, you know? Now I know a lot more about football, just from playing Madden.
Football?
[Link: G4TV]
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In what seems like a match made in hell, that bastion of New York street culture cred Vice has signed up to run all online editorial for the recently relaunched NBC/MTV joint Alliance of Action Sports, according to a press release sent out this morning.
Vice, the group behind VBS.tv, and critically acclaimed shows including Heavy Metal in Baghdad, Epicly Later’d, and School of Surf, has been brought on to produce and manage all editorial content and video. Allisports.com already has a deep catalog of action sports video content including the new VBS.tv program “Powder & Rails,” MTV2’s “The Contenders” featuring Paul Rodriguez, Ryan Sheckler, Jamie Bestwick, and Chaz Ortiz, along with an extensive library of Dew Tour footage.
Does Vice really know what they’re getting into? They’ll find out soon enough. In the meantime, Alli President Wade Martin can look forward to this kind of coverage of action sports, which we’re pretty sure the Burton design crew will absolutely love.
[click to continue…]
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Christmas shoppers (and binge drinkers) on Santa Monica, California’s Third Street Promenade are in for a treat tomorrow night December 6, 2008 as Ed and Deanna Templeton post up at Arcana Books to sign copies of their new books Deformer and 17 Days. Arcana Books 1229 Third Street Promenade, Santa Monica, California.
[Link: Arcana Books via Emerica]
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Not getting enough of action sports super-agent Steve Astephen darting here and there in front of the TV cameras with a cellphone to his ear? Well then, Entrepreneur.com has just want you’re looking for in the Entrepreneur Insider: Marketing That Takes Flight.
Steve Astephen’s legacy is everywhere. It’s in the oceans. It’s in the mountains. It’s on the street. But more than anywhere, it’s in the air, where his clients’ exploits inspire the next generation of action sports stars. Ten years ago, Astephen revolutionized the action sports industry when he recognized the marketability of its larger-than-life athletes and created an agency focused on turning them into brands. He has since partnered with Wasserman Media Group and become one of the biggest names in the game, but he still remembers when his biggest asset was the sort of infectious energy that comes only from someone eager to break the mold.
Not sure “revolutionized” is the right word, but he certainly brought a circus-tent load of commercialism. We just hope Steve’s “legacy” doesn’t run us over the next time we go outside; ’cause that thing is apparently everywhere.
[Link: Entrepreneur.com]
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