Not getting enough of action sports super-agent Steve Astephen darting here and there in front of the TV cameras with a cellphone to his ear? Well then, Entrepreneur.com has just want you’re looking for in the Entrepreneur Insider: Marketing That Takes Flight.
Steve Astephen’s legacy is everywhere. It’s in the oceans. It’s in the mountains. It’s on the street. But more than anywhere, it’s in the air, where his clients’ exploits inspire the next generation of action sports stars. Ten years ago, Astephen revolutionized the action sports industry when he recognized the marketability of its larger-than-life athletes and created an agency focused on turning them into brands. He has since partnered with Wasserman Media Group and become one of the biggest names in the game, but he still remembers when his biggest asset was the sort of infectious energy that comes only from someone eager to break the mold.
Not sure “revolutionized” is the right word, but he certainly brought a circus-tent load of commercialism. We just hope Steve’s “legacy” doesn’t run us over the next time we go outside; ’cause that thing is apparently everywhere.
[Link: Entrepreneur.com]
Everybody and anybody can easily see what a scourge people like Astephen are to action sports. For them it is just another commodity that is bought and sold. Perhaps it was a passion for a brief moment but his lame ass is the worst.
I like to think that in the end he finally be caught in some bathroom doing lines of coke and talking about how awesome he is while trying to work out a deal for a kayaker sponsored glory hole.
nozzle.
How many skaters pay their own way to film and skate contests? Too many. Skate companies routinely screw kids out of incentive checks because it’s still the wild fuckin west in skateboarding. If agents can organize skaters, it would would be a giant step forward for skaters. Sheckler is one of the few who is actually making a decent buck. There’s far too many being paid like a Tijuana Whore to quote Lizard.
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