Apparently Shaun White’s little 90 day test run of clothing in Target stores last summer went pretty well because the uber box retailer is announcing that it has signed the Red Hot Flying Tomato to design a year-a-round collection for the company.
Shaun and Target decided to collaborate again to produce a fashionable line of apparel inspired by Shaun’s life, along with his interest in music and travel. These influences will be reflected in the hand-drawn art and humor infused throughout the line and is epitomized by the return of the skate monster that debuted in the limited edition launch. The collection will be filled with reasonably priced pieces including: denim, hooded sweatshirts, jackets, graphic tees, wovens and shorts.
The USC crew at Quiksilver got a little deeper recently when James G. Ellis was added to the Board of Directors on February 13, 2009.
Ellis is the dean of the Marshall School of Business at USC. He began his career with Carter Hawley Hale stores and rose to vice president of Merchandising for the Broadway department store chain. . . . Later, he became president and CEO of American Porsche Design and has been involved in several other entrepreneurial ventures. He held leadership roles in several apparel manufacturers and action-sports companies.
Sounds like Mr. Ellis has all the skills necessary to help pilot Quiksilver into the storm.
The more we follow the financial press and see the way they operates the funnier stories like this become. Forbes has released a list of the highest paid action sports athletes and they base their numbers on completely on “interviews with industry experts.” In other words, your guess is as good as Forbes.
The experts are saying that Tony Hawk made $12 million last year and that put him in the number one position. Shaun White was number two at $9 million, Ryan Sheckler was number three at $5 million.
As Skateboardworks.com says: “Suspiciously missing from the list is Rob Dyrdek and BAM, who both make at least $1 mill per year.” Makes us wonder what “experts” they actually talked to.
We know that if people are going to write about skate fashion, they’re going to have to come up with words to describe what it is, but “skurban” has got to be the worst word ever.
Influenced by skate and street-wear fashions and the lifestyle that had its skateboarding origins in Los Angeles and New York, the Skurban style includes heavily branded and graphic tees; hoodies as a layering piece; skinny, tapered or baggy jeans; flat-billed, “new era” baseball caps and skate shoes.
Although, Skurban Outfitters does have a certain ring to it. . .
Club Mumble’s Bob Kronbauer and Porous Walker are engaged in death match game of s.k.a.t.e. And while the skating may not be anything to shout about (Bob’s 360 flip was not bad), the back and forth videos are pretty funny. Here is the latest:
Here we go again. The 2nd Maloof Money Cup is scheduled for three days in July at California’s Orange County Fairgrounds.
“The Maloof Family is honored to be presenting the World Championship of Skateboarding again this year. We are particularly excited about all of our skaters and sponsors that helped make last year such a huge success and we look forward to seeing them all back again at the OC Fair this summer,” said Joe Maloof.
It’s a bit too much of a show for us, but most people who went last years said they saw some great skateboarding, some even saw Corey Duffel get sucker punched).
After all our blather about how much we hate print magazines that are reproduced online as “digital editions” a friend pointed out that compelling content can be done with a similar concept and that Slap Magazine has been doing it for a while now. Check out the Tyler Bledsoe interview for a little reminder.
The full-size animated sequences, .MP3 audio clips, and smooth page changing navigation system make all the difference in the world. It’s a solution that saves most of what is great about the contextual elements of traditional magazine layout while giving it digital life in a way that retains non-linear accessibility. And, aside from the Flash bits it even works okay on an iPhone.
After reading through Mahalo.com’s complete, Skate 2 breakdown we were about to say “someone obviously has too much time on their hands,” but then who are we to talk. For those interested in seeing exactly what’s in the game without sitting down and playing it, it’s all here.
The Motley Fool investor information site has recently given Volcom a “4-star” rating and a headline that says that the “stock is about to pop.” Not sure what that means exaclty, but here is their logic:
Over on CAPS, 380 of the 416 All-Star members who have rated Volcom — or 91% — believe the stock will outperform the S&P 500 going forward. These bulls include MagicDiligence and bullshiite, both of whom are ranked in the top 10% of our community. . . . Late last month, MagicDiligence noted that Volcom “is smartly run, financially sound, and has plenty of growth opportunities overseas. It’s also extraordinarily cheap!”
Not to say we disagree, just that we’re not so sure that user-generated stock advice is the best guide for where people should invest their money.
Whether it’s on the cover of business magazine Fast Company, or Rolling Stone, or in a new film about his visit to the remote Hokkaido backcountry in Japan for sponsor Red Bull, the energy drink, White is casual and never stiff, a relaxed Southern California style, where he grew up and lives, a guy you’d actually like to hang out with. Never mind that he’s a ridiculously amazing halfpipe rider, and is a double threat – a top-tier skateboarder in his spare time, with an eye on the 2012 Summer Olympics in London if skateboarding, as speculated, enters the Olympics.
While we’re not so sure about the snowboard fame lineage coming down from Jake Burton, Craig Kelly, and Terje Haakonsen (we’d put Shaun Palmer in there), it is true that Shaun White is doing the snowboard celebrity thing better than anyone before him has ever done. And a reported $10 million in annual endorsement money helps keep him right there.
Apparently Shaun White’s little 90 day test run of clothing in Target stores last summer went pretty well because the uber box retailer is announcing that it has signed the Red Hot Flying Tomato to design a year-a-round collection for the company.
