From the “we hate turning pages online” files comes Quiksilver’s latest online misfire: Roam ‘Zine 1.
With all the cool (or mudane) things that can be done online it seems almost sad that Quik skate would build a ‘zine by hand, scan it, and then put it up online in a format that is difficult to navigate, hard to read, and kind of pointless.
The video and audio were cool, but having to hunt for it was silly. Then again, maybe they were going for that retro, early 90s online thing. If they were, they nailed it (just like RipCurl did).
[Link: Roam #1 via The Skateboard Mag]
meh still feels like a massive Quik advert. They might have nailed the look and content integration but they’ve missed out on the diversity portion of Authenticity. Having a bunch of pros who skate for Quik and Nike in a low band ‘zine seems awkward. Why not just embrace what you are which is the opposite of small …
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