Not to be outdone by Quiksilver Skate, Rip Curl shows how much they still believe in the magazine as metaphor by creating Ripcurrents digital magazine: a magazine that is literally on your computer screen with pages that actually turn when you click on them, you know like a paper magazine only on your computer with music that will drive you crazy and that retro sound of crisp pages turning through salty air.
There is even a shadow in the middle of every spread to screw up the photos just like in a real magazine. . . did we mention how much we hate these things?
[Link: Rip Curl Currents via Global Surf News]
wow .. the only thing older than the print medium you’re attacking is the snarky, old guy tone and constant unbridled resentment for it you litter this site with.
In some industries aka the ones that have pioneered new platforms through innovation call that snarky old guy tone something else: the voice of reason.
Sorry but the truth hurts.
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