by The Editors on April 22, 2009
As if the X Games weren’t rad enough, they’re now going to be rad times 3-D, thanks to a new ESPN/Disney joint.
Directed by award-winning filmmaker Steve Lawrence (Down the Barrel), the film will use groundbreaking digital 3D techniques to immerse sports fans into the world of action sports and its top stars. Iconic action sports personalities chronicled in the film are: Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.
Luckily for us our interest in 3-D totally overshadows or dread of the X Games so we’re actually looking forward to having Bob Burnquist, Danny Way, and Shawn White thrust their boards right into our faces.
X Games 3D the Movie will be released August 21, 2009 with a limited one-week theatrical release.
[click to continue…]
by The Editors on April 22, 2009
The Newport Beach Film Festival begins on Friday April 24, 2009 and included in the festival is The Action Sports Film Series presented by etnies, Fuel TV, and Surfing Magazine.
Here are just a few of the 20 films and five world premieres: Echo Beach, The Lost Wave, P. Rod’s Street Dreams, Travis Rice’s That’s It, That’s All, and “The Malloys” in Waveriders.
We’d link directly to the show times for the Action Sports Series, but we can’t because the site is in Flash. You’ll have to find it yourself. Flash is rad.
[Link: Newport Beach Film Festival]
by The Editors on April 22, 2009
Tony Hawk has signed an army green messenger bag that is now being auctioned off by The Children’s Place to raise money for the Books for Kids foundation.
The mission of the Books for Kids Foundation is to promote literacy among all children with a special emphasis on low income and at risk preschool aged children. Books for Kids creates libraries, donates books, and partners with literacy programs to help develop the critical foundation and skills which young children need to be successful in life.
The auction ends on April 24, 2009 and the current bid is only $78. Thanks, Tony.
[Link: Ebay.com]
by The Editors on April 22, 2009
New York Times writer Michael Brick gets looks into boardsports triathlon Ultimate Boarder and finds the intersection of marketing, action sports, novelty and a founder who just wants make money doing what he loves.
The Ultimate Boarder organizer, Tim D. Hoover, a 38-year-old amateur surfer and onetime film industry worker, described the contest as his ticket to raising his family in this easygoing beach setting 60 miles north of Los Angeles. . . .“I really wanted to make this a grassroots, bootstrap, organic thing,” he said. “I wanted to do something to inspire and create a format for the next generation of kids that grow up in this lifestyle.”
Wonder how that’s working for him? How many people, aside from the competitors, really care about a competition that is won each year by aging skateboard team managers from surf clothing companies?
[Link: New York Times]
by The Editors on April 21, 2009
by The Editors on April 21, 2009
Airwalk is sticking with print advertising according to a story in Brandweek. The company is launching their new “We Are Airwalk” campaign in the printed pages of several magazines that are still in business.
The campaign will break in print in the June issue of Vapors, a skateboarding/lifestyle magazine. The print component will comprise 26 pages across vertical titles like Skateboarder and Snowboarder, as well as other lifestyle and music titles, including Spin and Filter. As for social media, the brand will have a presence on MySpace and Twitter. . . “The campaign is really focusing on athletes and who they are,” said Bruce Pettet, CEO of Airwalk, Denver, Colo. “It’s more than winning an X Games medal, it’s more the everyday life of what athletes do.”
Aside from the fact that they’re launching in print, it is nice to see that they’re sticking with the action photo and a logo creative. That way Andy Macdonald will actually have photos in a skateboard magazine.
[Link: Brandweek]
by The Editors on April 21, 2009
Andy Jenkins and Girl have developed a second round of Product (Red). This time it is two limited edition Girl Mike Carroll decks.
With every board sold, Girl givs a majority of its profits to the Global Fund.
[Link: Join Red via Club Mumble]
by The Editors on April 20, 2009
North Carolina State University in Raleigh has a seriously detailed set of rules around the campus, but thankfully, two skateboarding tricks were recently decriminalized, according to a story in The News & Observer.
Without comment, the Board of Trustees approved changes to the university’s transportation policy last week that decriminalized two of the most modest skateboard tricks: the ollie (wherein the back foot pushes the tail of the board down and the front foot lifts the board into the air) and the manual (riding on just two wheels, similar to a “wheelie” on a bike).
Sadly, “grinding” is still a crime at the school, but it’s nice to know that simply rolling around is legal.
[Link: The News & Observer]
by The Editors on April 20, 2009
It’s a green, oily day around these parts, but it’s nothing compared to the Amazonian verdure that is Sole Techololgy’s Pierre André Senizergues. He’s so green that he regularly sleeps on a bed of solar cells and has a garden in an industrial park. He’s so green he has a recycled clothing company. He’s so green the LA Times just did another story on how green he is. And that’s pretty damn green.
“What I’m trying to do with this is reach the influencers. I realized that when my furniture was [at Colette], Karl Lagerfeld bought some of it; whether it’s skateboarding, movies, furniture, architecture or fashion, if you can move that 10% that are the influencers, you can move everybody else.”
We think it’s working.
[Link: LA Times via The Skateboard Mag]
by The Editors on April 20, 2009
A skateboarder in West Bountiful, Utah rolled by and snatched a bag containing $2,700 from a Cafe owner who was on her way to the bank, according to a story on KSL.com
Police say the manager of the Café Rio at 235 S. 500 West in West Bountiful was walking a bag of bank deposits to her car around 10:20 a.m. Saturday. A man on a skateboard went speeding by, grabbed the bag of cash and kept boarding past.
We’re going to go out on a limb here and assume it was a longboard. . .
[Link: KSL.com]
As if the X Games weren’t rad enough, they’re now going to be rad times 3-D, thanks to a new ESPN/Disney joint.
