It’s a green, oily day around these parts, but it’s nothing compared to the Amazonian verdure that is Sole Techololgy’s Pierre André Senizergues. He’s so green that he regularly sleeps on a bed of solar cells and has a garden in an industrial park. He’s so green he has a recycled clothing company. He’s so green the LA Times just did another story on how green he is. And that’s pretty damn green.
“What I’m trying to do with this is reach the influencers. I realized that when my furniture was [at Colette], Karl Lagerfeld bought some of it; whether it’s skateboarding, movies, furniture, architecture or fashion, if you can move that 10% that are the influencers, you can move everybody else.”
We think it’s working.
[Link: LA Times via The Skateboard Mag]
