Airwalk is sticking with print advertising according to a story in Brandweek. The company is launching their new “We Are Airwalk” campaign in the printed pages of several magazines that are still in business.
The campaign will break in print in the June issue of Vapors, a skateboarding/lifestyle magazine. The print component will comprise 26 pages across vertical titles like Skateboarder and Snowboarder, as well as other lifestyle and music titles, including Spin and Filter. As for social media, the brand will have a presence on MySpace and Twitter. . . “The campaign is really focusing on athletes and who they are,” said Bruce Pettet, CEO of Airwalk, Denver, Colo. “It’s more than winning an X Games medal, it’s more the everyday life of what athletes do.”
Aside from the fact that they’re launching in print, it is nice to see that they’re sticking with the action photo and a logo creative. That way Andy Macdonald will actually have photos in a skateboard magazine.
[Link: Brandweek]
ha ha, better get that money up front…they still owe big bucks for their LAST print campaign…
In other news. Every other brand tells print media to fuck off…
airwalk…blowing it again. Mag’s no terms for these guys!
They owe from a couple of ads they ran with Happy Mag. Each time the company “sold” they would walk away from the debt and then another call would come in asking for a media kit….
I think its great. The brand has proved a success after all these years and honestly, their ads makee me happy. Keep on keepin on Airwalk. You’ve got fans that care.
Airwalks been supporting musicians which is something I respect. As for print, its something all brands do. In this eco, I am sure lots are not paid up. At least Airwalk is doing some good. Good post- thanks for sharing!
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