Don’t say Alterra Mountain Company doesn’t listen to their customers. After sending out a completely tone-deaf email announcing the extension of their 20/21 season pass sale (and failing to mention that the IKON passes were non-refundable if the resorts didn’t open next year) they have come correct (on April 17, 2020) with an option they are calling the Adventure Assurance.
Adventure Assurance was designed to alleviate uncertainty and provide flexibility to 20/21 Ikon Pass holders by offering the choice to defer adventure to the following season for any reason with no fee. Regardless of 20/21 Ikon Pass purchase date, between September 10 and December 10, 2020, Ikon Pass holders can choose to defer the value of their 20/21 Ikon Pass toward any single Ikon Pass product available for the 21/22 winter season. For more details, please visit the Adventure Assurance page.
Which is good, because their deal as announced three days ago bordered on criminal. Nice PR pivot, Alterra. Give whoever came up with this idea a raise! We’re still not fans of giving resorts money now for services we may or may not use for two years but if you are, click the link for all the details (and there are loads of them).
[Link: IKON Adventure Assurance]
