Wall Street

Mike Carter Cuts The Electric Cord Again

by The Editors on August 31, 2012

092111 Ip   1343Mike Carter the former Electric marketing director who left Electric for Skullcandy and the left Skullcandy for Electric has now left Electric once again. In this latest tour of duty he lasted a little over 10 months.

At that time, he said, “I could not be more excited to join the Electric, Volcom, and PPR teams and help to enhance the synergies between all groups.” Now, he’s saying it was a group decision:

We have made a mutual decision to part ways,” Carter said via email. “Our parting is on good terms.”

And good terms are always good. We’re guessing he’s not going back to Skullcandy, but if he did he’d be the marketing ping-pong champion of the world.

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Quiksilver/Rhone Circling Billabong?

by The Editors on August 29, 2012

Quik Logo10Australia’s Business Spectator is raising the bar on Billabong takeover speculation by suggesting that Rhone Group, the private equity firm that owns 20 percent of Quiksilver, may or could be looking to snatch up Billabong if the price is right.

While it’s not clear whether Quiksilver or Rhone, a New York-based private equity firm, is eyeing the situation, it’s fair to say it’s likely to be Rhone who has the final say on any move given Quiksilver’s history of debt issues and market value of $US513 million — below Billabong’s at about $650m.

Guess using the words “could” and “might be” allow the press to say pretty much anything they want. We can’t really imagine a scenario where Quiksilver’s problems could be solved by adding Billabong’s to their list. We’d like to think Quik learned their lesson with Rossignol.

[Link: Business Spectator]

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Billabong Lost $275.6 Million Last Year

by The Editors on August 27, 2012

Billabong Logo-1When Billabong reported their financial results for the year ended June 30, 2012 this week there weren’t many surprises. The company reported a $275.6 million loss, according to a story in the Business Spectator. But CEP Launa Inman is still confident.

Chief executive officer Launa Inman said that at an underlying trading level, the group remained profitable. . . “As previously flagged to the market, the group’s results have been adversely impacted by various significant and exceptional items,” Ms Inman said. . . “In recording the various significant and exceptional costs and charges, the Group has endeavoured to adopt a conservative position.” . . “The group is well on track in implementing the initiatives outlined in the previously announced strategic capital structure review and will continue to implement a number of new strategic initiatives announced today as part of Billabong’s transformation strategy.”

According to Inman’s new plan (click here to dowload) the company “will focus on simplifying the retailer’s business, leveraging its brands, expanding its online business and globalising its supply chain.” Billabong has closed 58 retails stores since February 2012 and 82 more shops are set to close this year. Ouch.

Follow the jump for the official word from Billabong. [click to continue…]

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Youtube To Cut Low Performing Video Partners

by The Editors on August 27, 2012

Youtube LogoAccording to a story in the New York Post some of those Youtube-sponsored video content channels that were funded with $100 million in January 2012 may be cut from the team before even finishing out the year.

“They’ll cull the herd and work with the best,” said one source who suggests YouTube execs will be deep in discussions on its original-content initiative 2.0 plan over the next few weeks — and that the ax will fall on the less popular channels before Dec. 31, The Post has learned.

Depending on what Youtube designates “less popular” it could mean some business model changes for Redbull Media House, Network A, The Ride Channel, and Alli Sports.

Let’s see how the channels have done since our last Youtube Action Channel Tote Board action channels on March 15, 2012 (remembering of course, that Transworld.TV is not a Youtube partner site).

 
             Subs Mar      Views Mar   Subs Aug    Views Aug   Subs Inc    Views Inc
Redbull       386,626    259,389,937    513,402   317,789,299   126,776   58,399,362
Alli Sports    28,240     10,134,195     47,629    16,325,205    19,389    6,191,010
Transworld TV  10,526      5,470,641     17,617     7,613,161     7,091    2,142,520
Ride Channel   32,329      4,164,433     92,663    17,309,062    60,334   13,144,629
Network A      28,320      1,951,528     64,732     7,210,656    36,412    5,259,138

Based on these numbers (taken from the header of each channel) the channels have the following average views per month and would generate the monthly revenues at the “oft quoted quality content” CPM of $20:

                     Monthly Views   Monthly Revenue
Redbull Media House     11,679,872          $233,597
Ride Channel             2,628,925           $52,578
Alli Sports              1,238,202           $24,764
Network A                1,051,828           $21,036 
Transworld TV              428,504            $8,570

We don’t know what Youtube’s expectations were, but we’d guess that Redbull Media House may be in the proper revenue generation range. When you compare the revenue being generated to the $1 million Youtube fronted each channel the gaps between the become even more apparent. Redbull would earn its investment back in a little over 4 months. At the Ride Channel it would take a year-and-a-half, while at Alli Sports and Network A it will take well over three years. Depending on how Youtube is thinking that could be a long, long time.

For a clearer view on how all these channels stack up check out Ad Age’s Top Original Channels of All Time.

[Link: New York Post and Ad Age]

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Pac Sun Loses Another $17.5 Million

by The Editors on August 22, 2012

Pacsun LogoIn the quarter ended July 28, 2012 Pacific Sunwear saw an increase in net sales of $10 million over the same period in 2011, however, their loss from continuing operations was $17.5 million. But they have an excuse:

The loss from continuing operations for the Company’s second quarter of fiscal 2012 included a non-cash loss of $8.2 million, or $0.12 per share, related to a derivative liability that resulted from the issuance of the Convertible Series B Preferred Stock (the “Series B Preferred”) in connection with the term loan financing the Company completed in December 2011.

In other words, if it wasn’t for that thing they had to do to try to save themselves from bankruptcy they wouldn’t have lost as much money. CEO Gary H. Schoenfeld sees this as a good sign.

“Our 5% comparable store sales, 260 basis point increase in merchandise margins, and positive operating cash flow for the second quarter further demonstrate our belief that customers are beginning to rediscover PacSun, including our improved merchandising and brand mix, and our distinct Golden State of Mind brand identity,” said Schoenfeld. “Newer brands helped drive a 7% comp in our Men’s business, which represents our biggest increase in Men’s since 2004. Women’s continued to improve as well with a 2% comp and higher margins, and we also achieved a 15% increase in online sales.”

Nice to see a silver lining beginning to appear around the dark cloud that has been hanging over Pac Sun for years. If they stay at it they might even begin breaking even in five or 10 quarters. Follow the jump for the official info. [click to continue…]

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Ken Block Sues Mad Media Over Gymkhana

by The Editors on August 20, 2012

MediumDC Shoes co-founder and Gymkhana video star Ken Block has reportedly filed a lawsuit against Mad Media (the company that directed the first three Gymkhana videos) over their use of the word Gymkhana, according to a post on Jalopnik.

The lawsuit stems from the creation of Gymkhana.com, which focuses on rally, drift, and general car news. It features advertisements and includes links to Ken Block-related content, although it also carries the legal disclaimer “DISCLAIMER: This gymkhana.com website does not originate from, is not affiliated, connected, or associated with, and is not sponsored or approved by Ken Block or DC Shoes.” at the bottom of the page.

In the lawsuit, which was filed on Friday, August 17, 2012, Block’s lawyers claim that “By registering and using the domain name GYMKHANA.COM, Mad Media breached its contractual obligations to Plaintiffs to refrain from using the knowledge it gained from its contractual relationship with Plaintiffs to misappropriate, interfere with, or profit from opportunities and property in the GYMKHANA brand.” See, success ruins almost everything. Click the link for the rest of the story.

[Link: Jalopnik.com]

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Beastie Boys File Monster Lawsuit

by The Editors on August 17, 2012

Reg 300.Beastie.Ls.8912According to a story on Eonline.com, the Beastie Boys have filed a lawsuit against Monster Energy Drink “claiming the [company] tried to create “an association” with the Beastie Boys by using several of their hit tunes in a promotional campaign without properly licensing them.”

First up, the plaintiffs don’t want to see Monster Energy’s promotional video for its 2012 Ruckus in the Rockies event, which the suit claims was posted to the drink’s website in May, in its current incarnation ever again. . . According to the complaint, the video is “comprised substantially of excerpts from the Beastie Boys Sound Recordings and the Beastie Boys Musical Compositions totaling more than three minutes in duration.”

Looks like the group is sticking to the letter of Adam Yauch’s will in which he stated that “in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.”

All this and being investigated by one state’s attorney general? It would appear that Monster is beginning to reap what it has sown.

[Link: EOnline, Boston.com and Forbes]

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Agenda Goes Bigger In Long Beach

by The Editors on August 2, 2012

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Click here for the complete photo gallery

For the past two days (August 1 – 2, 2012) the Agenda Show has packed buyers, brands, and the media into the Long Beach California Convention Center and dazzled them with a wild array of clothing, accessories, surfboards, and skateboards.

Because of its growing size it seemed like more than a few industry veterans still couldn’t help comparing the Agenda Show to the long defunct ASR Show. With the exception of a small area of tables (the Agenda Cafe) on the South East end of the center, the entire 224,000 square feet of floor space was filled.

Everything felt bigger. We had to park farther away. We walked in large groups from the parking garage. Inside on the Berrics Agenda skateboarding end of the show it was often difficult to walk down an aisle without having to say excuse me several times. It seemed too busy writing orders to even look up. And that played into the feeling of bigness even more.

“It’s really not that much bigger,” Agenda Co-founder Aaron Levant said. “We have about 50 new brands, but we also had a few brands that wanted to increase the size of their booths.”

Even with those increases, however, at least one of the brands who took more space this year believed they could have used even more. “We’ve been writing orders all day,” said a partner at one clothing brand. “And our sales manager came back to me and said if we had more room to show the line we could have written more orders.”

With that kind of thinking Agenda can only get bigger. But one thing is for sure: the Agenda Show is still virtually free of the bikini models that seemed to get so much play back in the day. “We did let one exhibitor have a model,” Levant said. “But that’s because they’re a clothing company that makes bikinis and buyers need to see how they fit.”

To check out the people and products we saw at Agenda click the link for complete photo gallery.

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What’s On Your Agenda Tomorrow?

by The Editors on July 31, 2012

Agendagoldheader

The action fashion and skate worlds convene in Long Beach, California beginning tomorrow (August 1, 2012) as Agenda and The Berrics Agenda show kicks off in the Long Beach Convention Center. Stay tuned here for full coverage (follow us on Instagram or Twitter @boardistan) or click the link for more info from Agenda.

[Link: Agenda Show]

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Surfer Magazine Launches Salted For Girls

by The Editors on July 30, 2012

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Surfer Magazine gives the “for girls” publication genre another go with Salted, “a much-overdue homage to women’s surfing,” according to the release.

“There are so many amazing female surfers right now and so many interesting stories that aren’t being told,” says SURFER Magazine Managing Editor, Janna Irons. “It’s great to finally give them the attention they deserve—and to have a home for all the beautiful images we’ve collected. I’m so excited we were able to create something that celebrates all we’ve been missing out on.”

We’ll say this again: if advertisers want to keep spending money on magazines that their target market will never read, why should publishers get in the way. Take the money, make the profit, and move on. Salted will be on newsstands until October 16, 2012 and as an annual one-off we could see it working. For the official word from Surfer Magazine, follow the jump. [click to continue…]

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