by The Editors on October 15, 2013
The Mavericks Invitational has a new title sponsor now that Body Glove has announced a “multi-year” deal with the big wave surfing contest.
“We are thrilled to work with the community of Half Moon Bay to make the Body Glove Mavericks Invitational the premier event that it deserves to be,” states Robbie Meistrell, CEO of Body Glove International. “Body Glove has had an extensive history of involvement in surf competitions in the last 60 years and is proud to say that it has launched many careers of today’s surfing elite. It’s only natural that we partner with Mavericks Invitational, an event that is the absolute pinnacle of adrenaline, fueled by big wave riding. We look forward to having a long lasting and prosperous relationship.”
This should help keep the Mavericks contest on some firm footing for a while. For the official word from Body Glove, follow the jump.
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by The Editors on October 15, 2013
German boarding brand Goodboard Snowboards has a new distributor in Scandinavia, France, and the UK. You know, since you were wondering. And that new distributor is Surf2Go.
Krijn Moens, owner of Surf2Go, is very pleased with the acquisition of Goodboards Snowboards. “I first saw Goodboards on the ISPO 2013, and I immediately fell in love with the brand. The clean designs with the natural look, the hand-crafted and eco-friendly boards, for me, Goodboards was the showstopper.”
For the official word from Surf2Go, follow the jump.
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by The Editors on October 10, 2013
With the addition of action fashion industry icons Danny Kwock (formerly of Quiksilver) and Troy Eckert (formerly of Volcom) the What Youth team may be headed in some new directions. Here’s the low-down on the new “strategic partners.”
Kwock will be taking on a primarily advisory position, while Eckert will have significant involvement in the marketing of the What Youth brand, as well as an active role in content creation and project management. Kwock and Eckert also both bring their extensive relationship networks in action sports, and beyond, to this fast growing media brand. . . What Youth Editor/Founder Travis Ferré is very excited to explore the opportunities both Eckert and Kwock bring to the table. “To have the opportunity to strengthen and grow What Youth, while simultaneously adding the creativity and experience of Danny and Troy to our team is a huge honor and incredibly exciting for us. We’ve all been inspired by the creative work Troy has done — especially in Magnaplasm and The Bruce Movie — and Danny has proven to be one of the surf world’s most revolutionary visionaries who continues to push surfing and surf culture.”
Kwock and Eckert also bring a lot more than creativity and experience to the What Youth table (if you know what we mean). And that could be even more important to the brand over the long term. For the official word from What Youth’s parent company Trade Gothic, LLC, follow the jump. [click to continue…]
by The Editors on October 9, 2013
It’s official. Try and run a Cinch Fly on your shorts without permission from Volcom and you’re going to be breaking the law.
“The Cinch Fly was created to eliminate the bulkiness and maximize comfort,” says Joe Frizzelle, senior men’s board short designer. “Through the strategic design on the fly, we were able to discard the zipper without adding an inner gusset/extra fabric.. This dramatically reduced the amount of fabric & construction on the front of the garment which in turn makes the board short more comfortable in the water.”
That’s fashion with a function right there. That’s what that is.
[Link: Volcom]
by The Editors on October 8, 2013
Wend, the high performance snow wax brand brought to you by the same people who make Sticky Bumps surf wax, has just signed a four-year agreement to be the official competition wax supplier to the US Snowboarding Team.
“We look forward to working with the USSA and their athletes to help push performance to the highest levels. Our innovative and exclusive MF natural plant wax technology improves acceleration beyond the limitations of the existing Mid Fluoro compounds. WEND waxes provide measurable increases in speed and durability and should be a key component to success in Sochi 2014,” said John Dahl, President, Wax Research.
Wend will also supply wax to a couple other USSA sports involving long sticks that attach to each foot and operate independently. For the official word from Wend, follow the jump. [click to continue…]
by The Editors on October 7, 2013
Foam and resin surfboards from the heart of Oceanside, California. And all they need is a little Kickstart.
[Link: Kickstarter]
by The Editors on October 3, 2013
The Boardroom surfboard gathering is going down this weekend (October 5 & 6, 2013) in Costa Mesa, California at the OC Fair & Events Center. The show features “road show” style collectable appraisals, surfboard shaping competitions, more surfboards than you’ll ever see in one place at one time.
The Icons of Foam Tribute to the Masters Shape Off honors master shaper Terry Martin by taking six of the best shapers in the country and putting them head-to-head to replicate a classic Terry Martin surfboard. Come watch these master shapers as they compete to honor the late Terry Martin.
For more information and to buy tickets click the link. Visitors 12 and under are free adults are $10 for one day or $15 for two, so bring the groms.
[Link: The Boardroom]
by The Editors on October 3, 2013
This didn’t take long. Seems like only yesterday we were saying how there was no reason for ESPN to expand their X Games into the global market because there is no global market for what they do. And now, according to a story on SportsBusiness International it appears they have finally agreed.
An ESPN statement read: “We are proud to have run world-class competitions for both the athletes and spectators; however, the overall economics of these events do not provide a sustainable future path. . . The company remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world.”
You don’t say. It was a nice try though, huh?
[Link: SportsBusiness International]
by The Editors on October 1, 2013
If you’re the marketing director of an action sports company (or better yet, an energy drink company) why waste time developing relationships with a bunch of different little media companies when you can do all your shopping at an advertising super store? That’s seems to be the question Source Interlink’s Grind Media must have been thinking when they partnered up with Europe’s largest action sports media company Factory Media.
With the launch of this new co-operation agreement, GrindMedia and Factory can now offer marketers increased North American and European reach through their respective media sales teams. . . Factory and GrindMedia’s advertising clients will now be able to book digital advertising and content distribution campaigns through the UK, Germany or U.S. offices of the two independent companies. GrindMedia will represent Factory’s North American digital audiences, while Factory will represent GrindMedia’s European sports fans.
How simple is that? Just drop in your advertising and they’ll turn the factory on and grind media out to the world. Everyone’s a winner. For the official world from GrindMedia, follow the jump. [click to continue…]
by The Editors on September 30, 2013
Eneliko “Liko” Smith, the man behind The Block snowboard hotels and the ensuing legal problems that arose regarding unpaid taxes, is back in the winter sports game while apparently continuing to work on the launch LV Air, an airline serving Las Vegas, Nevada.
Smith claims to have purchased Traverse City, Michigan’s Sugar Loaf Resort and plans to transform the 560-acre property into a “snowboarders’ Mecca” titled The RoK At Sugarloaf.
“This is the single biggest challenge of my life, I’m fortunate I was able to find partners that not only understand the risks involved at Sugar Loaf but also the complexity of reopening a resort that has been shuttered for over 10 years,” says Smith. “The key is getting down to bedrock on what’s required and then taking massive action…I will not let this resort waste away on my watch,” he says. “The residents and children in the region deserve a resort that will compete with others worldwide and The Rok is going to do just that.”
Some locals had been worried about Smith’s past issues, however, Smith promises “that tax payments will never be an issue again” because he “learned from that mistake.” The upside is we just may get another snowboarding reality TV show out of the deal. And that always was the best thing about The Block. For the official press release, follow the jump. [click to continue…]
The Mavericks Invitational has a new title sponsor now that Body Glove has announced a “multi-year” deal with the big wave surfing contest.
