Did you think GoPro’s new QuikStories auto-editing app was a partnership with Quiksilver? So did we. Maybe it was the missing “c,” or the scribble type. Though on reflection we realized that who ever designed the QuikStories logo was probably still in middle school when Natas Kapas created his Ralph Steadmanesque blown ink “impaired” logo work for Quiksilver. Maybe it’s a tribute. . .
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Led by the SIMA Humanitarian Fund, the surf industry is coming together to help the victims of both Hurricane Irma and Maria in Puerto Rico. All funds will be routed to Waves For Water, who is on the ground in Puerto Rico working to secure access to clean drinking water in the most impacted and neglected areas of the U.S. Territory.
“Surf culture and the surf industry have a long history with Puerto Rico, starting with the fourth World Surfing Championships held there in 1968,” said Dylan Slater, President of the SIMA Humanitarian Fund. “The people, the surfing community and the surfing industry has been significantly impacted by these storms, and we feel an obligation to do what we can to help them get back on their feet.”
If you’d like to help, click here. For all the details, please follow the jump.
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The husband-and-wife team of Nick and Laura Visconti are proud to announce the launch of Geography Creative, based in Truckee, California.
Geography Creative is the culmination of over a decade’s worth of experience in digital marketing and visual storytelling, in both outdoor and travel industries. Services include Campaign Development, Social Strategy, Content Production, and Influencer Marketing.
If you’re looking for some marketing direction in these word-of-mouth fueled digital times, make contact with Geography. We know from experience that Mr. Visconti knows how to start a ruckus online and Laura is a gifted image capturer. What more do you need? For the official word from Geography, please follow the jump.
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Okay, former Quiksilver CEO Bob McKnight didn’t exactly buy one camera, but he is one of an impressive list of investors helping to fund a new tiny POV camera from a Costa Mesa, California based company called Opkix, according to a story in the Orange County Business Journal.
“The Opkix team is on the cutting edge of new technology and they’ve created a revolutionary suite of products that hits squarely on the needs of millennials,” McKnight said in a statement. “I’m confident that Opkix will change the way we create visual stories for social sharing.”
Lingo bingo: “team,” check; “technology”, check; “millennials,” check; “stories,” check; “social,” check. Sounds like this will be a winner on all fronts.
[Link: OCBJ]
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Brighton Zeuner has a new helmet sponsor and it’s Pro-Tec.
“I’ve been a fan of Brighton’s since first meeting her through fellow riders, Lizzie Armanto and Allysha Le,” says R.P. Bess Protec global brand director. “It’s been amazing watching her style and power grow over the last few years. She’s got a bright future ahead and I look forward to seeing it unfold.”
For the official word from Pro-Tec, follow the jump.
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Billabong International has named Michael Marckx, the former CEO of Spy, as their new global general manager for the VonZipper brand.
“Michael brings a unique combination of left- and right-brained freakiness that is the kind of disciplined yet spontaneous energy the VZ brand will thrives with,” said VonZipper founder Greg “GT” Tomlinson. “Not only are we going to expand the VZ product offering, our brand is going to stand out in fun ways just as it did originally, as we have done since rocking the category in 2000.”
Seems like a great fit for everyone. For the official word from VonZipper, please follow the jump.
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Okay, not really.
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Seems that the marketing people from Jeep are still paying attention to events produced by a certain privately owned entertainment company specializing in event and online streamed content production even if the rest of us have given up. Jeep has reportedly signed “a long-term renewal and expansion of their global partnership” with said privately owned entertainment company. This is a good reminder that these deals have less to do with real audience than with how well event sales people are at mirage marketing. (Side note: today is a lay day for the Trestles surf content production event.)
For the official word from the privately owned entertainment company behind the Jeep deal, please follow the jump.
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In surf hardgood news (and it’s so nice to see there is some) Surftech, makers of fine, durable surf technology has partnered with San Diego, California based Sharp Eye Surfboards for three new Fusion E2 boards: the Disco, Disco Cheater, and the Filipe Toledo endorsed Modern 2 models.
“I am very excited to be involved with a company as well rooted and established as Surftech” says Marcio Zouvi, Owner of Sharp Eye Surfboards. The technology they bring along with their understanding of manufacturing and distribution will allow my team and I to focus more time to designing the wildest and most progressive boards we can dream of.”
Indeed. For the official word from Surftech, please follow the jump.
[click to continue…]
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Have trouble separating work from pleasure? Then Mammoth Mountain has created just the place for you in their Main Lodge. It’s called Fort and it’s a co-working location (they’re so hot right now) that features all the amenities of a real office, but on the mountain just steps from the lifts. There’s gigabit internet, private desks and lounge seating, lockers and storage, and free parking all for $25 a day or $200 a month. In fact they’ve got another location in the Sierra Center Mall in town that features 3,700 square feet of work space and 24 hour access.
Having an office in Mammoth has never been easier. Then again, neither has ruining a perfectly good day on the snow with a bunch of work. For all the details, click the link.
[Link: Mammoth Mountain Fort]
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